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    Content Manager - Chicago, United States - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Chicago, United States

    3 weeks ago

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    Description


    At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way.

    Publicis Collective uses living data to create brand movements at the speed of people's lives.

    We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

    As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network.

    Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture.

    No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do.

    And our peerless history of continuous learning and innovation means we never stand pat.

    Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent.

    Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.

    Job Description


    The Content Manager (CM) is responsible for leading the success of clients' online marketing programs, including natural search, content marketing, and conversion optimization.

    The CM provides thought leadership on search strategies and optimization; builds strong relationships and establishes clear lines of communication with clients, partners, and internal staff members.

    The CM is analytical and uses problem-solving capabilities to ensure flawless program execution to meet and exceed stated objectives.

    Role Objectives:
    Account Management
    Takes responsibility for client's results
    Leads multiple client engagements, pending hourly requirements
    Ensures client satisfaction and contract renewal
    Leader of client engagements – Sets engagement strategy & goals
    Organizes internal and client resources to achieve client's objectives
    Manages all performance billing and Reporting responsibilities for the book of business
    Follow all processes as defined by departmental management
    Program Management
    Directs and manages the daily work flow of engagements, and interfaces directly with day-to-day client contacts
    Reviews client deliverables for QA and ensures that recommendations and work products are sound and viable
    Provides excellent communication via phone, emails, and direct contact
    Can independently manage engagements to specified KPIs, and satisfy client needs
    Assembles unique insights based on practiced experience with SEO fundamentals
    Works well within a pre-defined team structure
    Understands and correctly articulates the various SEO consultative offerings
    Draft renewal plans for the continuation of consultative work
    Superb organization and time management ability
    Supplements knowledge of SEO channel and seeks out opportunities to broaden the skill set
    Effectively creates and delivers client presentations
    Provides thought leadership to clients in search
    Commands data analysis of key metrics to identify, recommend, and implement changes for increasing the performance of client programs
    Manages budgeting, forecasting, billing, and invoicing
    Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity. Adopts stated account management standards and program management best practices
    Assists in training, mentoring, and developing team members
    Reverse mentoring with another colleague of a different channel expertise
    Process Improvement
    Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
    Qualifications

    Bachelor's degree, concentration in business, marketing, or advertising preferred
    3 years of account management experience in online advertising, direct marketing, or SEO
    Technical SEO focus preferred
    Search, display, social, mobile, video or affiliate experience
    Demonstrated problem solving and project management skills
    Minimum of 1-2 years as associate account manager or equivalent if internal candidate
    High competency level in MS Office with specific strengths in Excel and PowerPoint
    Able to work independently and balance multiple tasks

    #J-18808-Ljbffr
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