Director, Industry Marketing - New York, United States - Univision

Description

TelevisaUnivision is the leading Spanish-language media company in the world We're investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We're growing our offerings, building on the recent launch of our successful streaming platform ViX.

Our Team and Role

We are a fun, creative and passionate team tasked with supporting and amplifying TelevisaUnivision's leadership position in the industry through best-in-class industry marketing strategies and B2B messaging to enable our sales organization to drive ad revenue with maximum impact.

TelevisaUnivision is looking for a Director within our Industry Marketing team to help us deliver on our mission to help marketers grow with Hispanic consumers across our many platforms and content franchises.

This position will report to the SVP Industry Marketing, Advertising Sales and work in concert with senior marketing and sales leaders across the company to accelerate TelevisaUnivision's transformation and evolution. This role will craft actionable brand stories and materials that bring our unique proposition to life, translated into clear narratives to empower and enable our sellers to drive investment among agency and marketing executives. They will thrive by creating coalitions and efficient working relationships across functions and levels within the company.

About You

You thrive in the intersection of marketing and storytelling. You are an enthusiastic and creative B2B storyteller who is a team player and can work effectively across departments and with multiple stakeholders. An independent thinker, you can grasp big-picture concepts quickly while also paying great attention to detail to deliver projects in a timely fashion. You have a work hard-play hard attitude and thrive in a fast-pace environment. You are curious, resourceful, and passionate about media and the Hispanic marketing imperative.

Your Day-to-Day

• Act as a partner to Industry Marketing and Growth Strategy leadership to craft the B2B story that will serve as foundation for our go-to-market strategy all year long

• Bring our story to life throughout industry events that help highlight our sales proposition within the marketplace (e.g. pre-Upfront tools, annual Upfront event, CannesLions, Advertising Week, CES, etc)

• Work closely with Ad Sales Leadership and product marketing when necessary to tackle topical business challenges and develop ways to storytell to the marketplace

• Serve as the leader overseeing sales enablement strategies and marketing materials including, but not limited to, presentations, sell sheets, talking points, video reels, scripts, FAQs, and internal sales meeting content.

• Develop and manage relationships with strategic industry partners and vendors as well as internal and external clients.

• People management: Oversee two marketers responsible for industry storytelling and sales enablement activities

You Have

• 6+ years marketing experience in digital or traditional media company, ad agency, or other B2B environment

• Bachelor's Degree in Marketing, Communications or equivalent work experience

• Highly proficient business storyteller with the ability to write everything from pithy social posts to hard-hitting presentation scripts

• Keen design eye and ability to clearly articulate compelling layouts in Powerpoint, or to design partners

• Confidence in working on cross-functional projects, and ability to voice POV

• Ability to delve deep into data and insights to help craft unique sales propositions

• Understanding of media and marketing industries a definite plus

• Excellent and efficient PPT skills

• Spanish-language speaker a plus

Eligibility Requirements

• Must be willing to work from an office in New York, NY or Miami, FL

• Employment/education will be verified

• Applicants must be currently authorized to work in the United States on a full-time basis

• Must be willing and able to travel for business planning and event needs

Compensation Range $110k-$140k

Our Benefits

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

About TelevisaUnivision

As the leading Spanish-language media and content company in the world, TelevisaUnivision features the largest library of owned content and industry-leading production capabilities that power its streaming, digital and linear television offerings, as well as its radio platforms. The Company's media portfolio includes the top-rated broadcast networks Univision and UniMás in the U.S. and Las Estrellas and Canal 5 in Mexico. TelevisaUnivision is home to 36 Spanish-language cable networks, including Galavisión and TUDN, the No. 1 Spanish-language sports network in the U.S. and Mexico. With the most compelling portfolio of Spanish-language sports rights in the world, TelevisaUnivision has solidified its position as the Home of Soccer. TelevisaUnivision also owns and manages 59 television stations across the U.S. and four broadcast channels in Mexico affiliated with 222 television stations, Videocine studio, and Uforia, the Home of Latin Music, which encompasses 57 owned or operated U.S. radio stations, a live event series and a robust digital audio footprint. TelevisaUnivision is home to the global streaming services ViX and Blim TV, which altogether host over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent. The company's prominent digital assets include , Univision NOW, and several top-rated digital apps. For more information, visit

Sobre TelevisaUnivision

Como la compañía líder de contenidos y medios en español en el mundo, TelevisaUnivision cuenta con la biblioteca de contenido propio más grande y capacidad de producción líder en la industria, mismas que impulsan sus ofertas de transmisión digital y lineal, así como sus plataformas de radio. La cartera de medios de la Compañía incluye las cadenas de transmisión líderes Univision y UniMás en Estados Unidos, y Las Estrellas y Canal 5 en México. TelevisaUnivision es el hogar de 36 canales de televisión de paga en español, incluidos Galavisión y TUDN, el canal de deportes en español número 1 en Estados Unidos y en México. Con la cartera de derechos deportivos en español más atractiva del mundo, TelevisaUnivision ha consolidado su posición como la Casa del Fútbol. TelevisaUnivision también posee y administra 59 estaciones de televisión en Estados Unidos y cuatro canales de transmisión en México con 222 estaciones de televisión asociadas, los estudios de Videocine y Uforia, the Home of Latin Music, que abarca 57 estaciones de radio propias u operadas en Estados Unidos, una serie de eventos en vivo y una sólida huella de audio digital. TelevisaUnivision es el hogar de los servicios de transmisión digital premium ViX y Blim TV, que en conjunto presentan más de 50,000 horas de programación original en español de alta calidad de productores distinguidos y talento destacado. Los activos digitales más relevantes de la empresa incluyen , Univision NOW y varias aplicaciones digitales de primera categoría. Para obtener más información, visite