Senior Industry Marketing Manager, SLED - New York, United States - Pure Storage

Description

Company Overview:

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pures vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 11,000+ customers including 58% of the Fortune 500, weve only scratched the surface of our ambitions.

Pure is blazing trails and setting records:

• For ten straight years, Gartner has named Pure a leader in the Magic Quadrant
• Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score that is the highest in the industry
• Industry analysts and press applaud Pures leadership across these dimensions
• And, our 6,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go
  
  

If you, like us, say bring it on to exciting challenges that change the world, we have endless opportunities where you can make your mark.

Pure Storage Acquired Portworx in October 2020, Creating the Industry's Most Complete Kubernetes Data Services Platform for Cloud Native Applications. This acquisition represents Pures largest to date and our deeper expansion into the fast-growing market for multi-cloud data services to support Kubernetes and containers.

SHOULD YOU ACCEPT THIS CHALLENGE...

As an Industry Marketing Manager (SLED), you will work arm in arm with sales and partners to drive integrated marketing campaigns that take prospects through a relevant and engaging customer journey. This position will focus on driving high impact campaigns and programs, continually testing and evaluating success and making necessary adjustments to the plan. The goal is to generate high quality pipeline, stimulate acceleration of the sales cycle and build/strengthen customer relationships and preference for the Pure Storage brand. You will be a trusted subject matter expert, bringing strategy and industry expertise to fruition. At Pure, we win and lose as a team and this role is foundational to the success of SLED, our fastest growing vertical.

• Develop and execute integrated campaigns, demand generation programs and events that drive demand across the buyers journey in SLED.
• Be the primary industry marketing resource for the SLED Sales and Regional Partner teams.
• Collaborate closely with sales, supporting pipeline and bookings goals and ensuring alignment between marketing strategies and business objectives.
• Leverage global campaigns, working with corporate marketing teams to customize campaigns as appropriate to ensure they align to solution priorities and drive relevance and impact to the target audience.
• Manage SLED-focused campaigns across various channels such as digital, events, and social media.
• Manage social presence on LinkedIn, representing the SLED segment.
• Work with partner account managers to develop marketing plans and activities with key regional partners and alliances to achieve scale and enhance market reach/impact.
• Serve as a subject matter expert on industry trends, opportunities, challenges and best practices in SLED marketing.
• Foster cross-team collaboration among all sales and marketing stakeholders, including Field Marketing, Digital, Programs, Inside Sales, Operations, the Commercial Line of Business and external agencies.
• Track and analyze marketing performance metrics, providing regular reports and insights to inform decision-making and optimize campaign effectiveness.
• Demonstrate operational excellence in managing marketing programs, procurement processes and budget (regional marketing and MDF).

• 5+ years of B2B marketing experience in the SLED vertical.
• Proactive self-starter, strategic and analytical thinker with exceptional execution and problem-solving capabilities.
• Track record of creating integrated marketing plans to gain new customers and build repeat business.
• Experience co-marketing with partners and alliances.
• Customer-first, always.
• Data-driven. Experience in using data and analytics to guide marketing strategy and measure success.
• Excellent verbal and written communication skills, with the ability to build business cases as needed to influence executive decisions.
• Proven ability to effectively collaborate with all levels of management, peers, and external agencies, while paying close attention to detail and meeting critical deadlines.
• Ability to thrive in a fast-paced, high-growth environment.
• Excellence in budget and project management.
• Experience with Salesforce, Tableau, Allocadia, Google Workspace preferred
• The candidate must be willing and able to travel within the US.

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.

This role may be eligible for incentive pay and/or equity.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events - check out for more information.

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.

PURE IS COMMITTED TO EQUALITY.

Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at TA-

APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.

If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.

DEEMED EXPORT LICENSE NOTICE.

Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.