Director of Business Development - Los Angeles, United States - Independent Beauty Association

Description

Director of Business Development


Job Title:
Director of Business Development

Organization:
Independent Beauty Association


Location:
Remote in major metropolitan area, such as New York or Los Angeles


Type:
Full-time


Salary Range:
$100,000 base salary + up to 25% commission bonus based on YOY revenue growth


Reports to:
President/CEO


About Us:

The Independent Beauty Association (IBA) is a non-profit trade association dedicated to fostering the success of entrepreneurial companies in the independent cosmetic and personal care industries by promoting and maintaining the highest legal and regulatory compliance standards, environmental sustainability and ethical business practices.

Since 1974, IBA has provided essential guidance and support through business tools, publications, education, networking opportunities, and advocacy.


Responsibilities:


Sales Strategy, Execution & Revenue Generation:

• Develop and implement a comprehensive sales strategy to achieve revenue targets and drive organizational growth.
• Identify strategic growth areas to build robust, longterm revenue and growth which may include creating different models for working with members based on industry experience for current relationships to be leveraged.
• Conduct market analysis and identify sales opportunities within the independent beauty and personal care industry.
• Effectively communicate the value proposition of the association to potential partners and sponsors.
• Drive revenue growth through sponsorship, advertising, and other business development initiatives.

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Team Leadership:

• Oversee and mentor one direct report, the Membership Services Coordinator, providing guidance and support in achieving departmental goals.

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Customer Service and Member Relationship Building:

• Cultivate and strengthen relationships with current and prospective members through personalized and exceptional customer service.
• Implement and maintain the CRM system (YourMembership) to manage members, prospect data, track interactions and facilitate communication with prospects. This may include segmenting member and prospect lists, sending targeted communications and measuring the effectiveness of membership and sales efforts.
• Act as a main point of contact for members, addressing inquiries and ensuring a positive member experience.
• Collaborate with the membership and marketing teams to create personalized communication strategies that foster member engagement and loyalty.
• Fostering engagement and participation among members by organizing events, conferences, workshops and other networking opportunities that could include facilitating connections between members, providing platforms for knowledge sharing and collaboration.

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Membership Acquisition & Growth:

• Implement strategies to attract new members to the association and retain existing relationships with current members involving identifying target markets, creating campaigns, and attending industry events and trade shows to leverage networking opportunities.
• Collaborate with stakeholders to understand member needs and tailor offerings to enhance value.
• Drive membership growth through targeted sales efforts, leveraging a deep understanding of member needs.
• Collaborate with the marketing department to develop sales campaigns that enhance the value proposition for prospective members.
• Work closely with the marketing department to develop campaigns and initiatives that drive membership engagement and retention.
• Proactively identify and engage potential clients, sponsors, and collaborators to enhance the association's visibility and impact.
• Lead the sales process, from initial contact to contract negotiation and closure.

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Sales Reporting and Data Analysis:

• Provide regular reports on membership and sponsorship sales activities, progress, and pipeline forecasts to the leadership team.
• Conduct regular analysis to refine and optimize sales strategies for maximum effectiveness.
• Gather data on market demographics, member needs, competitor offerings and industry developments to inform membership and further enhance sales strategy.
• Oversee the accuracy and integrity of membership data. Interface of ASM data with other systems like HubSpot and MoJo including auditing and providing insights to better interface with members.

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Market Analysis and Research:

• Stay informed about industry and association trends, market dynamics, and competitor activities.
• Conduct market research to identify new opportunities for growth, analyze trends, determine opportunities and understand challenges within the association's industry.

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Strategic Partner/Sponsor Development:

• In collaboration with the IBA leadership team, identify and engage potential partnerships, sponsorships, advertising opportunities and develop relationships with collaborators to enhance the association's visibility and impact in the industry.
• Create sponsorship p