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    Product Marketing Manager - Boise, United States - Randalls

    Randalls
    Randalls Boise, United States

    3 weeks ago

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    Description
    About the company

    Albertsons Companies is at the forefront of the revolution in retail.

    With a fixation on innovation and building culture, our team is rallying our company around a unique vision:

    forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.


    Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices.

    We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw's, and many more recognizable names.


    Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time.

    A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.

    About Albertsons Media Collective

    Albertsons Media Collective is a tech-centric, people-focused retail media network.

    Albertsons Media Collective assembles an inclusive, dynamic team of proven industry leaders to help drive sales for our clients and profitable growth for Albertsons.

    Albertsons Media Collective has a rich history of tradition, innovation, relationships, community values, and putting customers first. We reach shoppers where they are. Anytime, everyplace through the moments that matter most.

    We are a collection of local businesses serving communities through the richness of diversity, relationships, and locality.

    Bring your flavor

    Building the future of food and well-being starts with you. Join our team and bring your best self to the table.

    #bringyourflavor

    ##LI-AL1

    What you will be doing


    The Product Marketing Manager will own product marketing for dedicated products and support strategic marketing initiatives that will position Albertsons Media Collective's advertising products as leading solutions to help shopper marketers and advertisers connect their brands with consumers.

    This role will play a critical role in the go-to-market strategy by developing compelling positioning and messaging that differentiates Albertsons Media Collective in the marketplace, building demand from our customers.

    You'll collaborate closely with internal and external stakeholders to align messaging across all channels and identify the most growth opportunities.

    This role requires a highly resourceful, self-driven individual who can partner, execute, and lead through influence.


    The position will be based in Boise, Idaho, or one of our main regional offices (Seattle, WA, Portland, OR, Pleasanton CA, Denver CO, Dallas TX, Chicago, IL, or Fullerton, CA, Phoenix, AZ).

    Main responsibilities


    Product Positioning & Messaging:
    Develop sales materials with compelling, differentiated product positioning and messaging that resonates with our advertisers.

    Ensure alignment of messaging across channels in collaboration with product operations and marketing communications and other cross-functional teams

    Go-To-Market Strategy Support:

    Create sales support materials and collateral to support effective communication and education of product value propositions.


    Act as the primary thought leader for the products you support to create marketing briefs and lead development of the marketing plan for external promotion including speaking engagements, industry events and conferences, news and press, social media, and written works.

    Assess the effectiveness of the marketing activities and sales materials on an ongoing basis for updates.


    Market Analysis and Insights:
    Understand the competitive landscape—be an expert on our competition and how they are positioned.

    Share relevant industry news and insights with cross-functional teams.

    Conduct market research and gather customer feedback and insights to inform product strategy and roadmap.


    Product Engagement and Education:


    In collaboration with Learning & Development team Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

    The salary range is $102,700 to $143,800 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.


    Benefits may include, medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility).

    Associates in this position are also eligible for a quarterly bonus.

    What we are searching for

    Bachelor's degree required

    Minimum 5 years of professional experience, with at least 2 years of marketing or adtech/martech product management roles.

    Excellent communication skills, with the ability to collaborate well with diverse stakeholders.

    Proven track record of supporting successful go-to-market strategies and product positioning

    Strong writing skills and ability to create compelling sales materials (PowerPoint decks).


    Expert project management skills and the ability to organize and advance multiple concurrent projects in a fast-moving, fluid business environment.

    Domain expertise in digital media, digital advertising and ecommerce preferred.

    Proficiency with MS Office applications (Word, Excel, PowerPoint, etc.).


    Number of direct reports:
    None.


    Travel requirements:
    Less than 15%.

    What is it like at Albertsons?

    Our 290,000 associates have a passion for great service and building lasting relationships with our customers.

    Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.

    Albertsons is an Equal Opportunity Employer


    This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law.

    Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.

    We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at option #4)

    #J-18808-Ljbffr
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