- Facilitate the scheduling, proofing and executing of online ads and email.
- Coordinate advertising campaign materials with necessary internal support areas to ensure timely and efficient workflow that optimizes resources and maximizes supplier satisfaction.
- Support and manage multiple supplier campaigns to meet deadlines.
- Ensure accurate representation of supplier creative and branding throughout the site.
- Recommend ad copy edits to banner ads, email and landing pages to maximize campaign effectiveness and align with best practices.
- Accurately manage and maintain advertising media schedules for advertising placements and participating suppliers.
- Prepare post-campaign proof-of-performance, including advertising performance reports.
- Monitor site content to maximize user engagement and support revenue goals.
- Make sure the site is operating and functioning as intended.
- Ensure content accuracy and clarity to provide maximum value to suppliers.
- Work closely with VAX and Trisept team members to support and implement new opportunities for improving the site.
- Conduct ongoing competitive analysis and review of the site to ensure best practices.
- Execute travel advisor and advertiser engagement communication plans ensuring alignment with company objectives, strategies and KPIs.
- Secure all performance metrics from traditional media placements as well as campaign recaps and advertiser campaign summaries.
- Collaborate with product and engagement teams including production, design manager and content manager to ensure efficient and effective execution of online campaigns.
- Compile ad hoc analytics reporting and manage data reporting requests.
- Track and compile organizational KPIs and standardized reporting from multiple systems.
- Support advisor and supplier usability and ongoing research of VAX and competing sites.
- Execute strategic plans and processes that create operational efficiencies, lower costs and increased profit potential.
- Actively support the advertising sales team.
- Demonstrate a commitment to Hyatt core values.
- Bachelor's degree from four-year college or university; or four or more years related experience and/or training; or equivalent combination of education and experience.
- Education or experience with digital or B2B marketing.
- Microsoft Office proficiency.
- Ability to communicate effectively via email or online.
- Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
- Resort Brand Management: management of 5-star and 4-star luxury resorts
- Destination Management Services: Best-in-class destination management services provided by Amstar DMC and Worldstar
- Loyalty Program: Exclusive loyalty program Unlimited Vacation Club
- Technology Solutions: Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers.
- Medical, Dental and Vision Insurance
- Basic Life Insurance
- Short & Long Term Disability
- Paid Parental Leave
- Corporate Wellness Program
- Travel Discounts & Deals
- Paid Time Off & Holidays
- 401(k) Plan with Company Match
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Marketing Analytics Coordinator- REMOTE - Springfield, United States - Apple Leisure Group
Description
At Apple Leisure Group, we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.
Interested in this role You can find all the relevant information in the description below.Grow your career as a successful Marketing & Analytics Coordinator within Trisept Solutions. In this role, you will be responsible for the coordination and execution of supplier paid advertising on VAX VacationAccess as well as producing analytic reports for VAX's customers. You will support the development and execution of VAX's communications to travel advisors via our website, email, trade media, print materials and events. Communications are developed for the purpose of generating additional product engagement from users, acquiring new users and generating interest from new advertisers.
A successfulMarketing & Analytics Coordinator will:
The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
A successfulMarketing & Analytics Coordinator will have:
About Apple Leisure Group
As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:
To learn more about the Apple Leisure Group advantage, visit
About TRISEPT SOLUTIONS
Trisept Solutions is the enterprise operating platform that delivers innovative merchandising solutions for airlines, hotels and resorts, destinations, theme parks and other travel merchants. With 20 years of travel technology innovation, end-to-end traveler engagement and billions of transactions processed each year, this is the world's most sophisticated travel merchandising platform.
Our Values
At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:
Empathy * Integrity * Respect * Inclusion * Experimentation * Well Being
ALG's Commitment to Diversity & Inclusion
Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.
Benefits at a Glance
We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:
We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.
PDN-9bc34cd7-aeb0-42eb-80fd-69333f5c86beRemote working/work at home options are available for this role.
