- Develop and implement effective SEO strategies to increase organic traffic and improve search engine rankings for our website, app, YouTube channel and other digital content
- Collaborate with cross-functional teams, including Product, Engineering, Editorial, Marketing, and Analytics, to create a "North Star Vision" for SEO, inclusive of a prioritization framework designed to drive maximum impact. Integrate SEO across business initiatives, while aligning with broader company vision for our brand, our content and our suite of digital products
- Partner with our Editorial teams to create a content strategy that is specifically tailored to grow organic search traffic, while honoring our brand tenants and the trust we have developed with millions of home cooks. Assess opportunities to organize & curate our existing library of content (thousands of recipes, product reviews, articles and videos), while refining our approach to new content development
- Perform keyword research to identify high-potential keywords, phrases and unique trends relevant to our target audience. Ensure alignment between SEO and Paid Search strategies to deliver performance improvement in both areas
- Conduct thorough website audits to identify technical SEO opportunities and provide recommendations for improvement to our Product & Development teams
- Collaborate with content creators, editors, and designers to ensure SEO best practices are integrated into content creation and publishing processes
- Optimize on-page elements such as titles, meta descriptions, headings, and content structure to enhance search visibility and user experience
- Monitor and analyze website performance metrics using tools like Google Analytics and Search Console, and provide regular reports on SEO performance, traffic trends, and key insights
- Stay informed about industry trends, algorithm updates, best practices, tools, and technology in the SEO landscape, proactively identify opportunities for optimization and growth
- Monitor the competitive landscape and industry developments, and leverage insights to inform strategic decision-making and enhance our competitive advantage
- 8+ years of digital marketing experience with a minimum of 5 years in an SEO leadership role
- Proven track record of driving organic traffic growth and optimizing content for search engines in a digital publishing or media environment
- Deep understanding of search engine algorithms, ranking factors, and SEO best practices, with hands-on experience in keyword research, on-page optimization, link building and technical SEO
- Proficiency in SEO tools such as Google Analytics, Search Console, SEMrush, Moz, Brightedge, etc, with strong analytical skills and the ability to interpret data, identify trends, and derive actionable insights. Ability to translate SEO insights into actionable strategies for content creators and product teams
- Editorially-minded content-savvy perspective on SEO, with deep respect for premium quality content and an appreciation for the value that brand plays in building consumer relationships
- Experience with subscription business models, navigating SEO opportunities in light of paywalls, meters, and locked content
- Excellent communication and collaboration skills, with the ability to effectively interface with cross-functional teams and stakeholders at all levels of the organization
- Affinity for food, cooking, and culinary culture, with a genuine interest in creating engaging and informative content that resonates with our audience
- Passion for digital media, lifestyle content, and the opportunity to optimize a digital content ecosystem with tens of thousands of evergreen assets
-
Print Optimization Engineer
5 days ago
Formlabs Somerville, United StatesPrint Optimization Engineer · Department: Materials · Location: Somerville, MA · To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and art ...
-
Print Optimization Engineer
6 days ago
Formlabs Somerville, United StatesTo reinvent an industry, you have to build the best team. · Join Formlabs · if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world. · At the heart of our 3D printing process are our print sett ...
-
Print Optimization Engineer
6 days ago
Formlabs Somerville, United StatesTo reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, researcher, and artist in the world. · At the heart of our 3D printing process are our print settings, ...
-
Managers, Private Equity Performance Improvement
13 hours ago
Alvarez and Marsal Boston, United States**Description** · Work alongside other A&M professionals on the PEPI Supply Chain team to assist clients in analyzing each part of the supply chain process including Strategic Sourcing and Procurement, Logistics and Distribution, Integrated Demand and Supply Planning to identify ...
-
Talent Acquisition Administrator
2 days ago
Sevita Boston, United States**Talent Acquisition Administrator - Remote - Must live in Eastern Time Zone** · - Utilize the applicant tracking system to post all open positions for an operating group on company and external websites to attract qualified applicants · - Manage job postings on all external post ...
-
Boston University Boston, United StatesThe Masters Program Administrator is responsible for all activities related to the Boston University Biomedical Engineering (BU-BME) masters programs. Boston University is an internationally recognized institution of higher education and one of the largest independent universitie ...
-
Purchasing Manager
3 days ago
QuEra Computing Inc. Boston, United States**Summary**: · The Purchasing Manager will be responsible for the planning, organization, and administration of all purchasing activities within Quera, while being accountable for the procurement of materials on both a national and international level, streamlining distribution, ...
-
Unity Developer
1 day ago
Autonodyne LLC Boston, United StatesUnity Developer · **US Citizenship required** · Department: Software Engineering · Location: 320 Congress Street, Floor 1 Boston, MA 02210 · **Responsibilities**: · - Lead and work with a team of developers of various skill levels; · - Develop, maintain, and optimize codebase, en ...
-
Head of Pricing
3 days ago
Reltio Boston, United StatesAt Reltio, we believe data should fuel business success. Reltio's AI-powered data unification and management capabilities—encompassing entity resolution, multi-domain master data management (MDM), and data products—transform siloed data from disparate sources into unified, truste ...
-
Postdoctoral Research Fellow
2 days ago
Northeastern University Boston, United StatesAbout the Opportunity · Northeastern University is looking for a postdoctoral research fellow in artificial intelligence (AI) and machine learning (ML) as well as network science (NS) and optimization (NO) for threat deterrence, risk assessment, and resource allocation in the bro ...
-
Commissioning Lead
13 hours ago
NiSource Suffolk, United States**Description** · **Job Title: Commissioning Lead** · **Job Code**:108023** · **Date Description Created: 9/8/2023** · **Job Summary** · Responsible for the effective planning, optimization and verification of Startup and Commissioning efforts associated with gas projects perform ...
-
Igaming Lobby Experience Manager
3 days ago
DraftKings Boston, United StatesWe're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. · Here, "impossible" isn't part of our vocab ...
-
Unity Developer
1 day ago
Autonodyne LLC Boston, United StatesUnity Developer · **Contract to Permanent Option** · **US Citizenship required** · Department: Software Engineering · Location: 320 Congress Street, Floor 1 Boston, MA 02210 · **The role is a contract position, with the opportunity to turn into a full-time permanent position.** · ...
-
Head of Operations
1 day ago
BIC Boston, United StatesFor over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. · As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible w ...
-
Growth Marketing Specialist
3 days ago
DraftKings Boston, United StatesWe're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. · Here, "impossible" isn't part of our vocab ...
-
Manager - Inventory
2 days ago
QuEra Computing Inc. Boston, United States**Summary**: · This role is responsible for leading project management initiatives, driving change and continuous improvement recommendations for all aspects of materials and inventory management within Quera. The Manager will enhance and implement best practices to ensure accura ...
-
Athenahealth Boston, United StatesJoin us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. · Executive Director, Product Management, Platform & Data Services · The Opportunity: · Position Summary: · The Executive Director of Product Management w ...
-
Software Development Manager
13 hours ago
Chewy Boston, United States**Our Opportunity**: · Chewy is hiring a **Software Development Manager** for our Supply Chain and Data Science Platform Team in **Boston, MA** or **Plantation, FL**. This position will have exposure across the entire supply chain enterprise, influencing the vision and implementa ...
-
Energy, Sustainability
4 days ago
UG2 Boston, United StatesUG2 is seeking an **Energy, Sustainability, and Commissioning Specialist** to play a pivotal role in advancing our commitment to sustainable practices and operational excellence across our facilities nationwide. Reporting directly to the Senior Vice President of Operations and Ma ...
-
Lead Business Process Analyst
1 week ago
Rapid7 Boston, United States**Lead Business Process Analyst** · Rapid7 is seeking a Lead Business Process Analyst to join our growing Information Technology & Business Transformation team, to help support the organization as we deliver on our strategic objectives, business critical programs, and process tra ...
Director of Search Engine Optimization - Boston, MA, United States - America's Test Kitchen
Description
Director of Search Engine Optimization (SEO)
Department: Marketing, Analytics & Customer Service
Location: Boston, MA
America's Test Kitchen is seeking a Director of SEO to lead our search engine optimization efforts and drive organic traffic growth across our digital platforms. As a critical member of our Marketing organization , you will be responsible for developing and executing comprehensive SEO strategies, optimizing our content for search visibility, and fostering a culture of continuous improvement and innovation. In success, you will leverage Search to increase brand awareness, acquire new members, and fuel growth in our digital subscription business. If you're a strategic thinker and collaborative leader with a proven track record of driving SEO success in a digital publishing environment, we'd love to hear from you.
Responsibilities
Qualifications
This position is located in our Boston, MA office in the Seaport district. Our organization is currently following a hybrid work schedule of 3 days in the office per week (Tuesday, Wednesday, and Thursday) and 2 days remote per week. This schedule is subject to change based on the needs of the business.
About America's Test Kitchen
The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), magazines (Cook's Illustrated and Cook's Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at .
Why America's Test Kitchen:
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes — that's how innovation happens in our test kitchen, in our offices, and life.
We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
#J-18808-Ljbffr