- Cultivate and curate MSWB "partner" accounts
- Make new retail and on-premise volume placements
- Selling in and merchandising retail displays in existing and new retailers
- Activate brand cocktail strategy at retail
- Achieve competitive brand adjacencies at retail for existing and new placements
- Achieve in service volume cocktail placements in the on-premise channel
- Merchandise current and new placements with the most up to date point of sale materials
- Follow up to train staff on features and benefits of the brands
- Conduct consumer events, seminars and tastings in key accounts
- Educate trade and distributor/broker partners on benefits of the MS Walker Brands Spirits Portfolio
- Contribute to social media content that documents the brand's impact in the regional community
- Support and work with sales teams at distributor in the market, at meetings, and events
- Support retail, on-trade and consumer shows as required; attend the brand's booth at fests and other events in core markets
- Provide weekly and monthly recaps of all activities, and report market trends
- Deep knowledge of Mexican and craft spirits category from production process to trends and brands
- Strong relationships in both the independent off and on-premise channels
- Experience as a bartender strongly preferred
- Excellent written and verbal communication skills, including writing and delivering presentations
- Deadline-oriented self-starter who is proactive and holds self to high standard of work quality
- Ability to interface with the distributor personnel
- Strong and active social media presence
- Works well independently and is a problem solver
- Preferred to be bilingual in both English and Spanish
- Ability to travel throughout Los Angeles, CA territory is required
- The salary for this role is a range of $55-80K and commensurate with experience
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Mexican Spirits Sales Specialist - Los Angeles, United States - M.S. Walker
Description
Job Description
Job DescriptionM.S. Walker has an immediate opening for a Mexican Spirits Sales Specialist to serve as the Los Angeles, CA regional facing product knowledge expert for the M.S. Walker Brands Mexican Spirits Portfolio. If you're a natural and charismatic storyteller, study the art of selling, possess credibility with the on-trade, and have a passion for sharing cocktailing tales with others we'd be interested in connecting with you.
Responsibilities:
Requirements
Information regarding the brands represented can be found at and on Instagram
Compensation:
Benefits
Who We Are:
Founded in Boston in 1933, M.S. Walker, Inc. is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier called MS Walker Brands. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct wholesale distribution operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent an excellent portfolio of wine and spirits nationwide, including our own brands. M.S. Walker has built our foundation and future on our people – our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.
Mission Statement:
Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.