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    Senior Content Marketing Manager - San Diego, United States - Netradyne

    Netradyne
    Netradyne San Diego, United States

    3 weeks ago

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    Description
    At Netradyne, our team is committed to delivering solutions to our customers that advance their market leadership. Our focus is to continuously drive innovation while delivering meaningful actionable data.

    The Netradyne Driveri Vision-Based Driver Recognition Safety Program significantly advances the technology category through the application of Artificial Intelligence, Machine Learning, and Edge Computing.

    The foundations of Driveri are equally focused on providing comprehensive performance insights, highlighting positive activity, and significantly reducing the resources needed to address risk.

    Netradyne draws from a diverse team of innovators, technologists, and customer advocates to create an experience where customer success continues to motivate what is next.


    Netradyne is committed to building a world-class team of technologists and industry experts to deliver products that improve safety, increase productivity, and optimize collaboration within organizations.

    With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology – that has put 'legacy' providers in a "spin" cycle trying to catch up.

    Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.

    Senior Content Marketing Manager

    Location

    Hybrid - San Diego, CA


    About the Role:


    We are seeking an experienced content marketing leader to join our marketing team and help drive our integrated market strategy.

    As a Sr.

    Content Marketing Manager, you'll be responsible for creating impactful stories and content that connects our messaging and positioning with demand generation.


    Your primary goal will be to strategically leverage cornerstone thought leadership to drive relevant handraisers (MQLs and Pipeline) to maximize acquisition and retention.

    You'll also work closely with the growth and product marketing teams to optimize content topics and production to improve the SEO ranking of the website.


    You will work with a team of passionate marketers who are focused on delivering an exceptional experience for customers and strong results for our business in a high-performing environment.


    Responsibilities:
    Define and execute content strategy and roadmap

    Establish a deep understanding of our industry and personas to map content that speaks to the opportunities they are looking for.

    Manage and develop thought leadership content that operates around a centralized message and is used for integrated marketing campaigns
    Establish an understanding of our audience segmentation and align it with the content roadmap
    Interview customers to learn first-hand how they use our products and leverage the learnings in content
    Drive growth, website ranking, and search visibility through digesting performance metrics and optimizing content for web and SEO efforts
    Recommend changes to website architecture, linking, and other factors to improve ranking for target keywords
    Own end-to-end content production, from ideation and development to editing and execution
    Manage 3rd party freelance writers and/or content agency
    Collaborate with Customer Success, Sales, and Product teams on content marketing initiatives that drive traffic, engagement, conversion, and retention
    Perform ongoing keyword discovery, expansion, and optimization
    Test and optimize meta descriptions, page titles, internal links, structured data markup and more

    Requirements:

    5+ years of experience in Content marketing
    Experience building large scale content plans for series D level companies
    Ability to operate independently and quickly
    Experience leveraging A.I. tools to scale content efficiently
    Experience working in a fast-growing tech start-up environment
    Expert in keyword research tool like Ahrefs/Moz, SEMRush, crawling/auditing tools, and search engine webmaster tools including Google Search Console and Google Analytics
    Ability to effectively communicate content strategy - proven experience in developing content frameworks, and product narratives.


    Economic Package Includes:
    Salary $120,000—$135,000 USD
    Company Paid Health Care, Dental, and Vision Coverage
    Including Coverage for your partner and dependents
    Three Health Care Plan Options
    FSA and HSA Options
    Generous PTO and Sick Leave
    401(K)
    Disability and Life Insurance Benefits
    $50 phone stipend per pay period

    San Diego Pay Range

    $120,000—$135,000 USD

    We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer.

    We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

    If there is a match between your experiences/skills and the Company's needs, we will contact you directly.

    Netradyne is an equal-opportunity employer.

    Applicants only - Recruiting agencies do not contact.

    California Consumer Privacy Act Notice


    This notice applies if you are a resident of California ("California Consumer") and have provided Personal Information to Netradyne that is subject to the California Consumer Privacy Act ("CCPA").

    We typically collect Personal Information in the capacity of a service provider to our clients, who are responsible for providing notice to their employees and contractors and complying with CCPA requirements.

    During the past 12 months, we have collected the following categories of

    Personal Information:
    (a) identifiers; (b) biometric information (see our Biometric Data Privacy Policy for more information); (c) Internet or other electronic network activity information; (d) geolocation data; (e) Audio, electronic, visual, thermal, olfactory, or similar information; (f) professional or employment-related information (from job applicants and from clients regarding their employees and contractors); and (g) education information (from job applicants). We will not discriminate against any person that exercises any rights under the CCPA.


    We have collected this Personal Information for the business purposes and commercial purposes described in this Policy, including to provide the Services to our clients, process job applications, and for marketing and promotion.

    The sources of such Personal Information are you, our clients and our service providers.

    We have shared this information this only with our clients (if you are an employee or contractor of them) or our service providers.

    If you are a California Consumer, you have the following rights under the


    CCPA:

    You have the right to request:
    The categories and specific pieces of your Personal Information that we've collected;
    The categories of sources from which we collected your Personal Information;
    The business or commercial purposes for which we collected or sold your Personal Information; and
    The categories of third parties with which we shared your Personal Information.
    You can submit a request to us for the following additional information:
    The categories of third parties to whom we've sold Personal Information, and the category or categories of Personal Information sold to each; and

    The categories of third parties to whom we've disclosed Personal Information, and the category or categories of Personal Information disclosed to each.

    You can request that we delete the Personal Information we have collected about you, except for situations when that information is necessary for us to: provide you with a product or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; comply with or exercise rights provided by the law; or use the information internally in ways that are compatible with the context in which you provided the information to us, or that are reasonably aligned with your expectations based on your relationship with us.

    You have the right to request that we not sell your Personal Information.

    However, we do not offer this opt-out as we do not sell your Personal Information as that term is defined under the CCPA.


    You can make a request under the CCPA by e-mailing us at We may request additional information from you to verify your identify.

    You may also designate an authorized agent to submit a request on your behalf.

    To do so, we will require either (1) a valid power of attorney, or (2) signed written permission from you.

    In the event your authorized agent is relying on signed written permission, we may also need to verify your identity and/or contact you directly to confirm permission to proceed with the request.


    As noted above, if your request concerns Personal Information collected in our capacity as a service provider to a client, we are not responsible for responding to the request and may send the request to the client for a response.

    Governing law


    This Services are provided in the United States, and are located and targeted to persons in the United States and our policies are directed at compliance with those laws.

    If you are uncertain whether this Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to Netradyne.

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