About Sydney McKhann:
I am a driven and dedicated self-starter who brings high energy, advanced communication skills, organization and meticulousness to my work. I study at a high-level university with a deep understanding of economics, finance and accounting. I have experience as a social media strategist, I am well-versed in all social media platforms, especially TikTok, Instagram, Snapchat, Twitter and Pinterest.
Experience
Lineage Digital Agency- Business Consultant
12/2022 – Current, Los Angeles, California
- Consulted with major clients in Gen Z Marketing and PR
- Business consultant for an independent agency and studio based in Los Angeles.
- Performed business pitches and client strategies based on financial capacity and optimal target audience
- Created brand marketing campaigns and strategies for a variety of specific niches
- Specialized in clients that want to expand their social channels to Gen- Z clientele
Power Digital Marketing
8/2022- 12/2022, San Diego, CA
- Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. Power is a recognized INC-5000 company and was ranked #25 on Linkdens best
- Optimize social pages for proper user experience and indexing
- Engage with clients' community management, and work on cohesive branding and sales messaging
- Weekly and monthly client reporting through third-party tools and Google Analytics
- Stay up with industry trends, reports, and changes to maximize client performance on all social channels.
- Conducted competitor analysis across different channels and created effective boosted post strategy and audience targeting
Pacific Sunwear – Social Media Marketing Intern
12/2021 – 6/2022, Los Angeles, CA
- Spearheaded a range of marketing initiatives, including hosting Euphoria star Storm Reid, organized Los Angeles rams and pacsun kids events, and planned multiple brand marketing events for Pacsun kids.
- Contributed to the development and implementation of strategic social media campaigns
- Increased activity and created content on Tik Tok, Instagram, Twitter, and Pinterest
- Worked on-site for Brand Marketing Events, Focus Groups, Photoshoots, and special events
- Assisted other departments including the brand marketing team and influencer team
Founder – Sydney’s Social Consulting
05/2022 – Present, Orange County, CA
- Created my own business that consults major brands, restaurants, companies, and individuals
- Work with over thirty companies and created their social media accounts by adding new features and enhancements to existing business functionality
- Looked at financial information to create a long-term budget plan for social boosting to optimize social performance
- Created a budget for client events and planned events. Contracted vendors and custom merchandising for brand-centered events for outreach marketing PR.
- Study algorithms weekly to maximize customers' social performance
- Clients increased social activity by 200%
Education
University of San Diego: BS in Business Economics and a Minor in Marketing. Well-versed in Italian, Accounting, and Economics.
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Jobs near San Diego, San Diego
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Merchandiser
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PepsiCo Beverages North America San Diego, United States OTHER$19.85 / hourCLICK HERE to view our Merchandiser Realistic Job Preview Video · MERCHANDISER HIRING EVENT · Thursday April 4th · 10057 Marathon Pkwy · Lakeside, CA 92040 · 8:00am - 2:00pm (walk-ins welcome) · $19.85 per hour · Full-Time / Day Shift · Position is responsible for ...
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Network Vulnerability Analyst
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