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    Associate Director of Media - Charlotte, United States - Union (Joins Valtech)

    Union (Joins Valtech)
    Union (Joins Valtech) Charlotte, United States

    3 weeks ago

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    Description


    The Associate Director, Integrated Media, is a team leader for the media department, overseeing all media disciplines inclusive of paid search, programmatic, display & video, paid social, social media, and other media channels.

    They will manage discipline supervisors as direct reports. This role will be expected to be a strategic lead across all core media client accounts. Primarily responsible for development best practices, processes, and strategies to steer and monitor overall media department success.

    Acts as a digital media SME for internal stakeholders/client partners as well as key point of contact for cross-functional departments.

    Client programs include data driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage.

    Focused on the growth and development of direct reports. Will have a hand in helping pitch new business and account growth for media specific opportunities.

    Requirements

    Roles & Responsibilities
    Works collaboratively across departments to develop the strategic frameworks for innovative, omnichannel / integrated media plans
    Manage senior media team members, providing direction for best practices and growth as managers of their teams
    Developing internal processes to ensure consistent campaign performance and overseeing documentation for processes
    Mastery of all campaign management and planning & optimization functional responsibilities
    Responsible for the client's media performance that delivers against client's goals and KPIs
    Contribute to the development of forward thinking strategies and campaigns
    Act as a omnichannel lead on core client media accounts, driving overarching cross-channel media strategy
    Responsible for giving direction to the media partners, platforms, and internal resources as it pertains to the client work
    Confident and articulate presentation of strategies, media plans, and ideas to internal and external stakeholders
    Act as a Media SME and support new business and account growth


    Qualifications:
    Deep knowledge of digital media strategy and channels including paid search, paid social, programmatic, display and video, retail media, etc
    Proficiency within Social Platforms (Facebook/Instagram, TikTok, Twitter, Pinterest, Snapchat, LinkedIn)
    Proficiency within DSPs to run Video & Display (Google's DV360, Amazon AAP, etc.)
    Proficiency in Google Marketing Platform
    Proficient user of digital ads trafficking tools (DCM, etc.)
    Proficient user of Microsoft Office suite, especially Excel and PowerPoint
    Digital media strategy and plan development
    Ability to work collaboratively with cross-departmental teams
    7-9+ years experience within digital media agency and/or in-house digital media role
    Leader that wants to have a profound impact on an organization's long term media strategy
    Manager that can create a positive working environment and fosters a collaborative team approach

    #J-18808-Ljbffr
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