Director of Digital Media Ad Sales - Concord, United States - Aldebaran Recruiting

Aldebaran Recruiting Concord, United States

3 weeks ago

Description

Job Description

Job Description

The ideal candidate will be a client-focused executive who has experience, existing relationships with clients as well as in the agency/media buying community.

The primary focus will be our three digital media properties with some additional opportunities to pitch our platform.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
In addition to the essential job functions described below, all associates will perform duties as requested by management.

Create and implement brand strategies that resonate with current and potential clients.
Ability to structure deals and develop strong client relationships as part of one the nation's leading digital news and information site serving the professional African-American community.
Collaborate with marketing team to ensure all marketing materials and pitches are aligned with client's needs.
Create comprehensive packages for ad agencies and direct advertisers to sell across Digital, OTT and CTV platforms.
Participate in the Upfront and scatter negotiations with agencies/clients as needed.
Direct and foster revenue relationships at the client/marketing levels as well as with advertising agencies servicing and negotiating through both the account and media teams.
Tap into existing network of relationships to immediately leverage for opportunities.

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

Bachelor's degree in Marketing, Finance, BA or a related field, MBA preferred
8+ years of media sales related experience
Previous sales experience with digital media properties
Existing portfolio of fortune 1000 clients actively targeting the African-American consumer specifically in CPG, automotive, technology,

telecommunications,

and personal care industries

Experience working as part of a successful sales or marketing organization and growing a business portfolio.
A track record of successfully increasing sales revenues or driving positive results.
An entrepreneurial spirit and resilient attitude toward exceeding goals.

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