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Marketing Director - Concord, United States - Glen Raven
Description
Sunbrella is recruiting for a Marketing Director over our Furnishings Business Unit. is a key leader on the Furnishings (Outdoor + Indoor) Business Unit Leadership Team and for the Sunbrella brand.This leader will guide the marketers in the Furnishings BU and collaborate with the business teams to define and deliver brand and market-appropriate go-to-market strategies and plans, develop and oversee furnishings marketing plans and initiatives, and support work to grow the Sunbrella brand holistically.
Additionally, the director leads the furnishings marketing team in the commercialization of sales and marketing programs across furnishings categories, partners with relevant agencies to build and implement marketing plans, identifies category-specific business-building opportunities; and works cross functionally to deliver sales and profit results for Sunbrella's largest category (furnishings) through delivery of the overarching brand/category/channelThis is a hybrid role, with some flexibility for candidates outside of the Triad NC area
Perks and Benefits
Health, Dental and Vision Benefits
Short Term & Long Term Disability
401 (k) Retirement Plan and Pension Plan
Wellness Program
Vacation & Holiday Pay
Responsibilities:
Drives profitable growth of the Furnishings BU while building the Sunbrella brand by driving and informing priorities set by the CMO, VP Sunbrella Brand and VP/GM of Furnishings Business Unit; establishes clear priorities to drive resource allocation
Oversees team and collaborates cross-functionally to develop marketing plan for furnishings category overall and priority channels/audiences
Develops and manages furnishings marketing budget to achieve plan
Manages a team and partners with internal/external resources to oversee execution of relevant Furnishings and Brand marketing initiatives including development of integrated campaigns and promotional programs, such as in-store merchandising signage or displays, co-branded campaigns and activations, retailer feature ads, end consumer and designer activations, and category-specific marketing support materials.
Develops and oversees team to create concise and inspiring briefs that result in work that is strategically sound, creatively compelling and delivers the desired business results.
Collaborates to identify insights gaps / opportunities and leverages research, data and insights to inform brand marketing and business unit initiatives including but not limited to innovation, go-to-market strategies, and communications: identifies consumer/trade research needs on an ongoing basis; and partners with research to interpret findings and make informed recommendations for action.
Recommends and tracks success metrics.Stays close and builds relevant relationships in the furnishings industry, including customers, media partners, and other collaborators; also monitors competitors to inform strategic recommendations and opportunities
Collaborates with Sales and Design to prepare for priority customer meetings aligned with category calendars. Works with Sales to drive pre-sell activity with customer, manage/drive expectations, and establish mutual goals for the meeting. Develops co-marketing plans for priority customers and oversees implementation of marketing plans
Guides or drives new product development with oversight of positioning and launch plans and execution
Education and Experience:
BA in business, marketing, economics, psychology, math or statistics
MBA strongly preferred
Experience
At least 8 years of progressive brand and/or marketing management experience with consumer-facing brands including management of brand campaigns from conception through execution and optimization
Experience in furnishings-focused and / or aesthetics-driven business strongly preferred
Experience working with research and insights to inform strategic recommendations
Experience developing campaigns that serve both B2C and B2B marketing goals
Experience working on brand messaging and positioning
Experience with introducing new products through a structured product development process
Demonstrated experience using robust mix of marketing touchpoints to drive growth
Experience in leading/working with cross-functional teams and managing people as direct reports
Experience developing a multi-year plan or approach and executing at least two years of the plan
Track record of m anaging resources and timelines for many projects at once
Exceptional leadership and interpersonal skills, with proven ability to collaborate and influence across multiple levels of an organization
Excellent oral and written communication skills in English
Excellent eye for design and ability to build relationships and credibility with design-savvy customers and partners
Fluent in English (verbal and written)
Tenacious, results driven leader who builds relationships and sees initiatives through execution
Ability to think creatively, generate options, build consensus, and execute
Strong financial understanding of P&L, GM, and relation to decision making
Proficient skill-set in Microsoft Office including Excel and PowerPoint
Aptitude for both strategic thinking and detail-oriented operational management
Ability to work independently to identify and prioritize growth opportunities, and develop plans to capture growth.
Why Glen Raven?
Working at Glen Raven allows you to be part of a hard-working team proud to weave connections worldwide with some of the most trusted brands in textiles like Sunbrella.
Every day, we strive for and welcome diverse voices, solutions-driven ideas and innovative opportunities for continued growth throughout the company.
We work toward a shared success while lifting each other up on the job and in our communities. Together, we keep the world spinning. Join our team. Connect people and drive innovation beyond the boundaries of Glen RavenEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities
Glen Raven provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries orEqual Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR c)#J-18808-Ljbffr
