- Executes Go-To-Market strategy, develops campaigns, and implements deliverables.
- Builds strong relationships and collaborates with the sales team and business partners.
- Contributes to audience segmentation journey mapping by identifying gaps, pain points, and opportunities for improvement.
- Leads campaign planning and execution in collaboration with Sales and marketing departments.
- Manages departmental KPIs aligned with business objectives.
- Provides tailored marketing support in coordination with other marketing areas.
- University Degree Preferred
- Minimum 5 years; Preferred 7+ years
- Physical Requirements: Sedentary Work
- 5+ years marketing experience in financial services, specifically retirement services
- 7+ years marketing experience in financial services, particularly retirement services
- Experience in B2B Lifecycle and Always On marketing campaigns
- Experience with Plan Sponsors and Consultants
- Ability to foster cross-functional relationships
- Demonstrated analytical mindset and innovative thinking
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Director, Lifecycle Marketing - Charlotte, United States - TIAA
Description
The role of Client Marketing involves strategically executing campaigns and marketing initiatives to attract, develop, and retain clients. Through various methods such as client segmentation, marketing automation, and digital strategies, this position focuses on delivering high-quality leads to the sales team.
Key Responsibilities and Duties
8IC
Required Qualifications:
Preferred Qualifications:
Anticipated Posting End Date:
Base Pay Range: $99,400/yr. - $160,000/yr.Actual salary may vary based on experience, role tenure, internal peers' salaries, performance, business sector, and location. Additionally, the compensation package may include incentives tied to performance.
Company Overview
TIAA is a key financial services provider in academic, research, medical, cultural, and government sectors offering a range of solutions such as investing, banking, advice, and retirement services.
Benefits and Total Rewards
The organization prioritizes financial well-being for clients and employees, offering comprehensive Total Rewards to enhance their lives. Benefits include retirement plans and competitive health and wellness offerings. For more information on benefits, refer to our Benefits Summary.
Equal Opportunity
As an Equal Opportunity/Affirmative Action Employer, we welcome all applicants without regard to age, race, gender, religion, disability, or any other protected status.
Learn more about Equal Opportunity Law here.
