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Marketing Specialist - Wheeling, United States - IDEX
Description
If you're looking for a special place to build or grow your career, you've found it.Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.
With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses ) around the globe, chances are, we have something special for you.Fluid Management,
a Unit of IDEX Corporation, is the leading global manufacturer of precision dispensing and mixing equipment for the architectural paint and coatings industries.
Fluid Management Americas has created a global product development environment through strategic growth initiatives as part of the Dispensing Segment of IDEX Corporation.
Our formula for success is based on our ability to develop the right solutions for our customers, encompassing complex formulations, increasingly precise and reliable custom dispensing technology, and an ability to gather valuable point-of-sale transactional data, all supported by customer service and support.
SUMMARY OF PRIMARY FUNCTION
The Marketing Specialist will primarily manage all the outbound marketing activities, including exhibitions, digital marketing, and general product promotion, to strengthen the brand and contribute to the business objectives.
The role will collaborate with the product and commercial teams and drive the planning and execution of all the marketing activities.
The role will also collaborate with Marketing teams around the world to ensure global marketing initiatives are met.We are looking for a creative and quantitative thinker with good communication, administrative skills and an understanding of product marketing processes.
SPECIFIC RESPONSIBILITIES
Tradeshows, customer events and distributors events:
Work closely with the commercial and product teams to devise the strategy for each event, and then manage the end-to-end execution of the event.
Email marketing and newsletters:
Maintain an up-to-date database and develop targeted campaigns for customers and distributors to drive awareness and engagement. Monitor the performance of the campaigns and optimize accordingly.
Sales tools library:
Collaborate with the product team and external partners to develop and maintain sales tools such as flyers, presentations, videos, and testimonials.
Website and social media:
Manage updates and optimization of the company's website and manage its social media presence to drive more engagement. Monitor analytics to optimize performance.
Thought leadership:
Collaborate with internal and external partners to develop thought leadership content (press releases, technical blogs, whitepapers etc.)
Advertising and promotion:
Promote the company's products on industry forums and magazines through product listings, advertising, and articles.
Co-marketing activities:
Collaborate with distributors to drive co-marketing activities
Customer portals:
Manage company information and product listing on customer portals
Stay-up-to-date:
Stay up to date with the products and new developments in the market
Market research:
Evaluate the need with internal stakeholders, and work with external partners to conduct studies
Budget and invoicing:
Budget and actual spend management and forecasting
EDUCATION AND EXPIERENCE REQUIREMENTS
Bachelor's Degree in Marketing, Communications, or similar field
A minimum of four years of in B2B marketing experience (in manufacturing a plus)
Strong knowledge of marketing tools, techniques, and best practices for social media marketing, email marketing, and Google Analytics
Proficiency in MS Office
Excellent communication (written, verbal, and interpersonal) and presentation skills
OTHER SKILLS and ABILITIES
Project Management:
Strong project management skills, including the ability to prioritize, balance, and manage deliverables for multiple marketing projects to meet deadlines and deliver high-quality work.
Creative Thinking:
Innovative thinking to develop engaging content and campaigns
Analytical & Solution Driven:
Great analytical and problem-solving skills
Attention to detail and quality:
Keen eye for detail and creative finesse
Analytical Thinking:
Proficiency in analyzing data and deriving insights to optimize marketing strategies.
Individual & Team Player:
Ability to work independently and collaboratively
Bilingual in Spanish is an additional plus, but not required
Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?
IDEX is an Equal Opportunity Employer and Affirmative Action Employer.
IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws (Minorities/Females/Protected Veterans/Disabled).
Attention Applicants:
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know.
Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply.
Please contact our Talent Acquisition Team at for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.Job Family:
Marketing
Business Unit:
Fluid Management
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