Content Marketing Specialist - Evanston, United States - L2t Media Llc
Description
Content Marketing Specialist
As a B2B Content Marketer, you will be responsible for inbound marketing strategies to build brand awareness and online presence through the creation and dissemination of multimedia content online.
Responsibilities:
- Develop content marketing strategy to drive traffic, engagement, leads, industry messaging, sales effectiveness, and customer retention.
- Manage Pardot/Salesforce prospect and customer database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database.
- Execute communications for L2TMedia, including Facebook, Instagram, LinkedIn, and press releases.
- Develop editorial governance so content is consistent with our brand voice, style, and tone.
- Develop compelling and differentiated product messaging that effectively communicates the value of our product suite to both internal teams and customers.
- Research trends related to Automotive Digital Marketing to create impactful and educational content that speaks to our clientele.
- Collaborate with designers, product managers, sales professionals, external influencers, and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Generate ideas to increase customer engagement through content.
Skill Requirements and Experience we'd love you to have:
- 2+ years of experience in B2B marketing communications, public relations and/or digital marketing.
- Strong writing, editing, proofing, project management, strategic planning, and problemsolving skills required.
- Software skills; expert in Microsoft Office (Excel, PowerPoint, Word) and experience with Salesforce, Pardot and Canva.
- Creative thinker able to come up with ideas in partnership w/ creative services team to move the needle with marketing campaigns. You are a fantastic storyteller.
- Keen understanding of digital marketing solutions including Paid Search, SEO, Social Media and Reputation Management, and a passion for collaborative tools (including social media) and how these can be used to engage customers and teams.
- Excellent communicator and relationship builder.
- Maintains priority focus on quality and customer service.
- Bachelor degree in marketing, communications, journalism or similar area.
- Expert crossfunctional collaboration skills.
- Experience working within the automotive industry a plus.
- Experience working with a design team a plus.
The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job.
L2TMedia is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.
z6aBMOSw1S
More jobs from L2t Media Llc
-
Billing Coordinator
Evanston, United States - 3 weeks ago
-
Contract Digital Production Designer
Evanston, United States - 2 weeks ago
-
Contract Digital Production Designer
Evanston, United States - 1 week ago
-
Strategic Account Manager
Evanston, United States - 2 weeks ago
-
Contract Digital Production Designer
Evanston, United States - 3 weeks ago
-
Contract Digital Production Designer
Evanston, United States - 3 weeks ago