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Riverwoods

    Marketing Specialist - Riverwoods, United States - Wolters Kluwer

    Wolters Kluwer
    Wolters Kluwer Riverwoods, United States

    Found in: Lensa US 4 C2 - 5 days ago

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    Description
    Marketing Specialist - Operations


    Job Description Summary :
    The Marketing Operations team is the center of operational excellence on the marketing team.

    It is a centralized operational function with responsibilities of campaign execution, database management and segmentation, reporting and insights, email marketing, and Martech management.

    We build best in class automations that drive a high performing marketing team.


    Essential Duties and Responsibilities:
    Build scalable marketing programs and automations, including but not limited to emails, nurtures, webinars, events, landing pages, direct mail, and digital advertising campaigns
    Consult on initiatives with stakeholders on the demand generation, product marketing, content, customer marketing, and design teams, and cross-functionally with other teams as needed
    Work cross-functionality on data, reporting, and systems projects with the Revenue Operations team
    Build, refine and optimize our marketing data governance programs
    Optimize, build, and enable our list segmentation and audience targeting approach
    Create and maintain attribution, campaign, channel, audience, and lifecycle dashboards and reports
    Partner with MarOPs team in administering Pardot, which may include training and permissioning users, creating program templates, managing the lead processing and flows, monitoring SFDC sync, equipping teams with new features and functionality, building/maintaining lead scoring, and auditing data
    Procure, implement, and enable new technology for the marketing team. Maintain and administer it as required
    Develop and refine processes to optimize team efficiency and collaboration
    Create and maintain documentation and standard operating procedures. Socialize new processes and ensure they are adopted
    Train users on marketing tools, reports, and data
    Experiment and optimize campaigns, emails, and user journeys to drive incremental impact. Share learnings with the broader marketing team.


    Qualifications:
    Bachelor's degree in marketing, related field or combination of education and experience
    Pardot, Hubspot, Marketo Admin Certified highly desirable
    Salesforce Admin Certified highly desirable
    2+ years proficient experience with marketing automation platforms (Pardot, Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot)
    2+ years proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot)
    Proficient in data segmentation and reporting
    Flexibility and ability to work in a fast paced and dynamic environment
    Strong communication skills

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