Marketing Specialist - Batavia, United States - Parksite

Description

As the Marketing Product Specialist, you will play an integral part in marketing support to our building products business initiatives and growth goals for our various business units.

This is an on-site position based out of Batavia, IL branch but will be highly collaborative with Product Management, Sales, Corporate Marketing, and IT Teams across our branches.

Create, manage, and execute marketing campaigns and materials that support our sales efforts and improve audience communication and brand recognitionWork closely with business unit and product managers to align on specific campaigns and materials including purpose, audience drivers, and approval prior to distributionCreate content for white papers, blogs, and web pages with direct and downstream audiences with SEO in mindCollaborate with email/social media specialist to create B2B email and social media campaigns along with sales rep specific emails to drive lead generation, nurture prospects and build brand recognitionMaintain content on corporate websites so it is relevant, up-to date, presented effectively, and optimized for lead conversionAnalyze campaign performance metrics and present results to BU teamsDevelop, design, and manage creative assets to align with initiatives for internal and external stakeholders, including but not limited to:Catalog and Price BooksProduct and Color LaunchesInvitations and FlyersSales Programs and PromotionsPresentationsAdsVideosWeb Assets & UpdatesGraphics and Images SignageTraining MaterialsCommunicate with sales teams to ensure awareness of marketing programs and have the right tools for successParticipate in marketing and product update presentations Assist in the execution of product launches, tradeshows and events Qualifications and Skills:2+ years in product marketing role, preferably with building product experience2+ years experience, graphic design, content development, creative messaging, and campaign development for both B2B and B2C marketsAdvanced Adobe Creative Suite experience (InDesign, Illustrator, Photoshop, Premiere Pro) required with portfolio of examplesWordPress, HTML, E-commerce platform, CRM, Microsoft Office 365 experience preferredOwnership attitude with ability to manage multiple projects simultaneously and be highly collaborative with other teamsExceptional organizational, planning and project management skills Strong technical, analytical, critical thinking and problem-solving skills Physical Requirements/Environment:Office environment, extensive computer work, sitting for long periods of timeAbility to travel, if required (Less than 10%)Ability to lift 50 lbs.