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    Global ABM Senior Marketing Manager - Denver, United States - Meltwater

    Meltwater
    Meltwater Denver, United States

    18 hours ago

    Default job background
    Description
    Meltwater is a leading global provider of media, social, and consumer intelligence software solutions. We are looking for an experienced professional to join our growing team as the Global ABM Senior Marketing Manager.

    This key role combines leadership in global demand generation campaign management with expertise in account-based marketing & experiences (ABM/ABX), driving our business's growth and market positioning.

    In this position, you will report directly to the Sr. Director of Global Enterprise & ABM and collaborate closely with cross-functional teams.

    You will play a pivotal role in aligning our global marketing ABM strategy with overarching business objectives while overseeing the successful execution of ABM campaigns tailored to our enterprise segment.

    As the Global ABM Senior Marketing Manager, you will lead the development and execution of global campaigns in collaboration with the field marketing, corporate marketing, and sales teams.

    You'll also be responsible for building 'campaign-in-a-box' initiatives, providing comprehensive resources for seamless global campaign activation.

    Additionally, you'll lead the creation of 1:
    few and 1:1 ABM campaigns, ensuring personalized and targeted approaches for specific account segments.
    You will develop and execute ABX programs to attract and grow target accounts from our Enterprise segment.

    Leverage 6sense intent data to inform account based marketing campaigns and content creation for different personas in our key buying committees.

    The key for this role is collaboration with sales teams.

    You will work closely with the sales teams to understand their needs, align demand generation efforts with sales targets, and provide them with the necessary tools, resources and support to convert leads into customers.

    Collaboration will be essential to ensuring a seamless handoff between marketing and sales.

    Your area of responsibility includes:
    Lead the development and execution of global ABM campaigns

    Build 'campaign-in-a-box' initiatives, providing comprehensive resources for seamless global campaign activation

    Lead the creation of 1:1 and 1:few ABM campaigns, ensuring personalized and targeted approaches for specific account segments

    Develop campaign and ABM strategies aligned with business goals, ensuring consistency across regions

    Utilize data-driven insights to optimize ABM and campaign strategies

    Work closely with Corporate Marketing and Field Teams to ensure seamless integration of campaigns across channels and regions

    Collaborate with internal and external partners to enhance the effectiveness of global campaigns and ABM initiatives.


    What you'll bring:
    5+ years of professional experience in B2B Marketing, ABM, or similar

    Proven experience in demand generation for SaaS companies

    Strong understanding of ABM principles and experience implementing 1:1 and 1:few ABM campaigns

    Experience in Performance Marketing, Event Marketing & Email Marketing, and Digital Marketing

    Experience with 6sense and other account based marketing technologies

    Strong understanding of Marketing Data & Analytics.

    Comfortable working with marketing automation tools, CRM systems to track, measure, and report on campaign performance.

    Excellent communication and collaboration

    Initiative, reliability and team spirit as well as a good sense of humor and creativity

    Nice to have:
    industry marketing experience


    What we offer you:
    Competitive compensation - Base Salary range for this position: $129,600 USD - $145,800 USD per year before bonuses.

    The company also offers for this position a 15% annual bonus paid quarterly subject to the terms of the applicable bonus plan.

    Flexible Paid Time Off & generous paid & unpaid leave policies

    Excellent medical, dental, and vision options

    401(k) matching, life insurance, commuter benefits, and parental leave plans

    Collaborative, transparent and fun loving office culture

    Accelerated professional development and growth programs

    #J-18808-Ljbffr
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