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    Market Manager - Denver, United States - Wild Common Spirits

    Wild Common Spirits
    Wild Common Spirits Denver, United States

    1 week ago

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    Description

    Denver, Colorado - Based

    About the Company:

    Wild Common is on a mission to share additive-free tequila and mezcal that honor tradition, community, and the land. We're a forward-thinking agave spirits company whose products consistently rate in the top 0.5% of tequilas on the planet. Over cranked flavors and aromas, transparency, authenticity and honesty are what you'll find along with a hospitality-based mindset around every interaction with distributors, accounts, and consumers.

    As a National Geographic Photographer, former Exum Mountain Guide, and athlete, founder Andy Bardon acutely understands that what we put into our bodies and out into the world matters. While shooting photos in Jalisco, Mexico, Andy met with the Rosales family, whose traditions date back to 1904. They decided to team up and create the cleanest expression of tequila possible to share with the world.

    About the Position:

    Reporting to the CEO and CFO, this Market Manager will be responsible for developing Wild Common in COLORADO -- a foundational focus market for the brands' success and future growth. Focus includes achieving depletion goals, gaining high quality points of distribution, cocktail menus / features, displays, key account management, and event execution.

    Lead, co-develop and execute all Wild Common activation initiatives in market. Leverage all resources, partnerships, and relationships to build and execute the WY activation plan. Grow Wild Common presence, awareness, and relevance among target consumers and accounts.

    Develop close and effective relationships with the personnel and management of the distributor team. Identify, cultivate, educate, and motivate Key Brand Influencers; particularly bartenders, managers, and owners of On and Off Premise Target Accounts; and spirits opinion-makers.

    Qualifications & Experience:

    REQUIREMENTS:

    College degree

    Sales experience in the beverage alcohol industry - This is required. No exceptions.

    Professional team based or collaboration experience

    Track record of results

    Strong selling and communication skills, oral and written

    Ability to analyze reporting, identify business trends and react quickly to the needs of the business and use digital platforms to track data

    Availability and flexibility to work days, nights, and weekends as needed to support the business.

    Leadership of activations, tastings, and sell in required.

    STRONGLY PREFERRED:

    Distributor management experience

    Marketing and sales experience in CPG or high image categories

    Channel management experience

    Budget management experience

    Hospitality experience

    Confident public speaker with in-depth spirits knowledge

    To Be Successful In This Role You Will:

    Create and maintain lasting connections through existing and new account contacts

    Seamlessly integrate with the team and support our omnichannel business

    Consistently meet sales and profitability targets

    Educate others on Wild Common's mission and product

    Be driven to identify business opportunities and implement solutions

    Be self-motivated, driven, independent, entrepreneurial

    Be a solid human being that enjoys working in teams and brings solutions to problems

    Responsibilities:

    1. Market Analysis

    Maintain target account lists based upon relative category benchmark reports from distributor, market depletion reports, and personal local market knowledge

    Collect and analyze market intelligence from trade contacts and distributor insights

    Report weekly on all Activation Initiatives, including timeline status, key issues, key contacts, Target Account needs, special requests, etc.

    Track account velocity results via orders and reorders

    2. Planning

    Understand Target Consumers and Accounts, brand attributes and key selling points

    Lead, co-develop and manage Activation Calendar:

    Developing and selectively deploying focused strategies and resources to drive distribution and velocity

    Major Events/Trade Shows/Account Events/Consumer Events

    On & Off Premise Initiatives: Key/Targeted Account development, staff training, consumer events, cocktail creation, menu placements, merchandising, tastings

    Assess ROIs for all programing and ensure we are always within guidelines

    Track progress, resolve issues, adjust based on key learnings, share successes

    3. Sales Leadership & Execution

    Support distributor activities, including sales meetings, trade tastings, and trade events

    Build rapport with distributor team through personal interaction and adding value to them

    Independently open new accounts and create account relationships

    4. Field Marketing

    Actively seek out and identify local events and promotional opportunities to help drive increased Wild Common brand awareness and trial

    Lead merchandising activities in the market including installation of shelf talkers, bottle neck hangers, retail displays, branded signage, menu / cocktail features, etc.

    Lead effective and efficient communication with Wild Common Leadership on all local promotions and events to ensure strategic execution

    Manage Point of Sale assets and regional allocation

    5. Admin / Budget Compliance

    Understand sources of account and performance data in your market, and work to incorporate insights into local sales strategies

    Manage local market budget adhering to company approval policies, expense reporting policies and expense management platform

    Participate in weekly team and individual sales calls with Wild Common Leadership and maintain a high level of communication regarding market management

    Adhere to all sales and marketing reporting routines

    Use CRM to document opportunities and successes with accounts

    Location & Travel:

    Must live on the Front Range of Colorado.

    Must have own transportation

    Travel within the state is anticipated at 75% Front Range, 25% mountain towns

    Trips to Mexico with customers to help with opportunities

    Compensation:

    Base salary

    20% bonus (based on hitting vol/distribution/KPI goals)

    Health Care stipend

    Unlimited vacation days + company holidays

    T&E based on travel in territory

    To apply, email your resume to

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