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    Marketing Manager - Richmond, Virginia, United States - Monument Consulting

    Monument Consulting
    Monument Consulting Richmond, Virginia, United States

    4 days ago

    Default job background
    Permanent
    Description

    Overview:
    MONUMENT IS BUILT ON A COMMITMENT TO OUR PEOPLE AND
    OUR SHARED VALUES.

    THROUGH OUR GENUINE PASSION FOR DELIVERY, RELENTLESS PURSUIT OF PERFECTION, AND BOLD DECISION MAKING, WE ARE CREATING A MORE AGILE CONTINGENT WORKFORCE SO BUSINESSES CAN DREAM BIGGER AND ACHIEVE MORE.


    WE ARE MONUMENT


    Our passion is helping clients gain full transparency and control of their contingent workforce while achieving best-in-class performance in cost, quality, and compliance.

    Best of all, we make it easy.

    Founded in 2003 with a sole focus on Contingent Labor programs and consulting services

    Consultants at our Core – Monument maintains a highly analytical consulting services team which provides a strategic approach unmatched by peer MSPs

    Global MSP with an ecosystem of partners spanning 50 countries and all major regions

    Vendor neutral model relies upon a trusted partner and supplier community

    Partners with industry-leading VMS systems

    More "Gen 1" implementations than any other MSP over the last 5 years.

    Seamless extension of client HR, sourcing, business units, vendors and contractors


    OUR SHARED VALUES

    EVERYONE MATTERS

    WE TAKE CARE OF EACH OTHER

    LEADERSHIP IS HERE TO SERVE
    HIGH-CHARACTER AND HARD WORK ABOVE ALL ELSE


    ALWAYS KNOW WHERE YOU STAND
    EXCELLENCE ISN'T THE EXPECTATION, IT'S THE MONUMENT STANDARD


    OUR PEOPLE AND OUR COMMUNITY
    We support our people and our community through our dedicated committees:

    Diversity & Inclusion Council

    Women's Leadership Council

    Community Outreach

    Sustainability Team

    Continuing Education Committee


    Position Title:
    Marketing Manager


    Position Summary:
    Monument Consulting is seeking a Marketing Manager to help drive brand and service awareness resulting in increased lead generation. The Marketing Manager will guide a multi-channel marketing strategy and be responsible for the success of overall execution. The Marketing Manager will report to the Vice President of Sales.


    Responsibilities:
    Marketing Strategy

    Work with internal and external partners to execute a sales marketing strategy which includes, but is not limited to marketing within:

    Digital Marketing

    Industry conferences

    Website content and SEO optimization

    Industry assessments

    Social media

    Mass email campaigns

    Digital Marketing

    Creating and execute digital marketing campaigns

    Analyze campaign data

    Content creation

    Report on performance of campaigns

    Industry Conferences

    Support all aspects of preparing the Business Development Team for various industry conferences

    Coordinate booth design, marketing materials, track invites, and offsite events

    Identify topics, co-presenters, agendas, and content for Monument facilitated presentations and roundtables

    Track and report on conference related budget expenses

    RFP / RFI's

    Maintain and refine the process to complete RFPs for qualified opportunities

    Own and maintain the RFP response database

    Produce clearly written and concise responses to RFPs/bid solicitations.


    Coordinate all aspects of responses to RFPs, including creating timeline and project plan for response, delegating responsibilities among contributors, and ensuring accuracy and consistency of inputs from contributors.

    Consolidate information and input from other contributors to ensure final proposal is complete, accurate and compliant with RFP specifications.

    Internal and External Marketing Documents

    Refresh, and create net new, marketing documents to showcase Monument's service capabilities to internal partners and external prospects

    Support marketing document creation for ad-hoc events which include, but are not limited to, industry conferences

    Marketing documents will include, but are not limited to, 1-pagers, case studies, sales presentations, and joint partner success stories

    SEO Optimization

    Partner with external vendor to identify keyword opportunities and coordinate the creation of content to drive organic SEO success


    Qualifications:
    3 to 5 years of relevant Marketing experience.

    A Bachelor's Degree in Business, English, Communications, Marketing or a related field, or commensurate training, required.

    Excellent written and verbal communications skills

    Ability to prioritize and handle multiple tasks and projects concurrently.

    Strong attention to detail.

    Proficient in Microsoft Office suite including but not limited to: Word, Excel, Outlook, PowerPoint

    Organization and Time Management skills

    Detail oriented and excellent interpersonal skills

    Ability to work independently


    • This is a hybrid position located in Richmond, VA
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