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    Field Marketing Manager - New York, United States - International Dairy Queen, Inc.

    International Dairy Queen, Inc.
    International Dairy Queen, Inc. New York, United States

    3 weeks ago

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    Description

    Job Description

    This role will be under Synergize. Synergize is the paid search arm of Saatchi & Saatchi and they are a hyper-focused agency dedicated to paid and organic search.​ Our goal is to drive auto intenders down the funnel quickly from awareness to purchase to retention.​ We achieve this with proven experience, first-to-market innovation, and class-leading support.

    • Review and manage the performance of Client SEM programs and plans
    • Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams
    • Serve as Client liaison to SEM execution team
    • Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies
    • Work with Regional Client on overall monthly and annual business goals and sales plans
    • Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff
    • Share and present SEM performance details to internal staff
    • As the primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program
    • Develop an understanding of the overall strategy, tactics and goals of SEM program
    • Become an internal and external ambassador for overall program effectiveness, success and performance
    • The Field Marketing Manager will be required to travel (25% to 50%) to their Client's market, executing meetings and maintaining regular contact with key Client personnel
    • This position will also require the knowledge, either previous or learned, of the Client's core business and overall category as a whole
    • The Field Marketing Manager will be responsible, flexible and comfortable executing both one-on-one and Group meetings
    • The position requires the reviewing and analyzing of dashboard data, identifying trends and developing insights
    • The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs

    Qualifications:
    Qualifications

    • 4+ years of relevant experience
    • Automotive Dealer and client communication experience highly preferred
    • Understanding and experience with SEM is a highly preferred
    • Advertising Agency experience is highly preferred
    • Prior experience working with Digital Advertising is a must
    • An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account
    • Prior experience in retail advertising or automotive category is a plus, but not required

    Attitude:

    • Must assume a high level of enthusiasm and possess a positive, "team-first" attitude
    • Must be a self-starter: quick learner, intuitive, and proactive
    • Must have an outgoing and positive personality with a "nothing's impossible" approach to daily tasks
    • Must be a "team player" embracing and enhancing the tone for the office and Agency culture

    Presentation/Communication

    • Ability to effectively communicate strategy and performance details to Clients
    • Ability to effectively present in front of Groups
    • Excellent written communication skills
    • Exceptional meeting preparation
    • Adept ability to provide updates and share information to all reports

    High degree of professionalism:

    • Strong focus on accuracy, attention-to-detail, and timeliness is a must
    • Must be able to respond well under pressure

    Analytic & Strategic Skills:

    • Ability to analyze data and arrive at sound conclusions
    • Ability to develop focused, insightful strategies and to effectively/efficiently execute tactical plans

    Exceptional organizational and time-management skills:

    • A keen ability to prioritize workload and manage multiple tasks simultaneously
    • Ability to maintain productivity while working at a fast pace
    • Innate ability to organize logistics of core Client Group's tasks and keep things on-track and on-time is essential

    Computer Aptitude:

    • Thorough knowledge of Microsoft Word, Excel, and PowerPoint is a must

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

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