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Product Marketing Manager - San Francisco, United States - AtoB
Description
[Full Time] Product Marketing Manager at AtoB (United States) | BEAMSTART JobsProduct Marketing Manager
AtoB United States
Date Posted
07 Feb, 2023
Work Location
San Francisco, United States
Salary Offered
$120000 — $140000 yearly
Job Type
Full Time
Experience Required
3+ years
Remote Work
Yes
Stock Options
No
Vacancies
1 available
About the role:
The Product Marketing Manager - Will be responsible for the launch of all new products and features to new and existing customers.
The PMM will work closely with the product and post sales team to ensure success adoption of all features through integrated marketing campaigns.
What you will do:
Collaborate across functions to deliver an effective product marketing strategy to drive customer new feature/product adoptionDevelop product marketing strategies (positioning, pricing, advertising, product launching)Write compelling messages across marketing channels (landing pages, campaign content, etc.)
Ensure all details of the product are effectively communicated (product changes, new features and upcoming roadmap)Clearly articulate our customer's problems and POV to ensure they are represented in all internal decision makingWork closely with Post-Sales channel managers to revamp onboarding communications and create retention lifecycle marketing campaignsConduct ongoing buyer and customer research to build personasAnalyze data and create reports to determine campaign efficiencyQualifications:3-4 years experience in Product Marketing, Customer Insights, Email Marketing and/or Funnel OptimizationYou've planned, launched, and managed communications to users across multiple channels, including email marketing, SMS, landing pages, product banners and in app tutorialsExcellent written (copywriting), verbal communication skills and ability to sell ideasAn expert storyteller who can leverage data and user insights to write compelling narrativesProven track record of managing several product and feature launchesFamiliarity with integrated marketing campaigns & in-app video tutorialsWorking knowledge of product marketing tools (Google Analytics, WebTrends, Pendo)Analytical mind and strong quantitative skills
About AtoB
Rebuilding global transportation payments.
Company Size:
People
Year Founded:
2019
Country:
United States
Company Status:
Actively Hiring
Looking for Partners
Looking for Clients
Raising Funds
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