Beth Kirsch

A proven, high-impact, high-growth, full-stack Vice President of Marketing, consistently exceeding revenue targets and driving growth in diverse environments, from startups to public companies. Strategic approach blends innovative growth, brand, data-driven, and product marketing tactics with AI tools to boost revenue, amplify brand position, and drive results.

Successfully built and led high-performance marketing teams, owned multiple P&Ls in DTC and Product-Led Growth (PLG) models, and Pipeline ARR in SMB and Enterprise Sales-Led Growth (SLG) motons. Managed marketing budgets up to $65M.

CONSISTENT, REPEATABLE GROWTH ACHIEVEMENTS & COMPANY EXITS
➢ Built and grew businesses from $15M – $70M, $20M - $85M, $95M - $135M, $133M – $181M, $167M - $255M
➢ Four company exits: Audible (acquired by Amazon), Pipedrive (acquired by Vista Equity Partners), Like.com (acquired by Google), and Lowermybills.com (acquired by Experian)
➢ Spearheaded major growth projects for Rocket Lawyer, Lending Tree, and 99designs.

GO-TO-MARKETS
➢ B2B Business Models: SaaS, SMB, Enterprise, Product Led Growth (PLG), Sales Led Growth (SLG), and Marketplaces.
➢ B2C Business Models: Direct-to-Consumer DTC, Consumer SaaS, Subscription, Marketplaces, and E-commerce.
➢ Industries: FinTech, GreenTech, Marketing and Sales Tools, CRM, Logistics, LegalTech, Digital Content and Audio.
➢ Strong track record in domestic and global market expansion.

STRATEGIC MARKETING EXPERTISE
➢ Deep knowledge of the entire marketing stack, including growth, brand, GTM strategies, retention, and product marketing.
➢ Specializing in growth and performance marketing, focusing on customer acquisition, demand gen, and digital marketing, boosted by MarTech and AI for efficiency

ENERGETIC EXECUTIVE LEADER, TEAM BUILDER, & PLAYER-COACH
➢ Member of multiple executive teams, including board interaction and cross-functional leadership. 
➢ Recruited, grown, and led marketing teams from 5 to 25+ members in dynamic, competitive environments.

KEY CAPABILITIES
Demand Gen, Customer Acquisition, Digital Marketing, SEM, SEO, Attribution, Paid Social, Social Media, Online Advertising, Conversion Rate Optimization, Brand Positioning, Storytelling & Content, Product Marketing, Field Market, Research, Email, Marketing Automation, Conversion Rate Optimization, Account-Based Marketing (ABM), Performance Marketing, Affiliate & Partner Marketing, Retention & Customer Lifecycle Marketing, Segmentation, Sales Enablement, Analytics & Business Intelligence, Budgeting, P&L Management, Strategic Planning & Forecasting, & MarTech Stack

I'm a vice president of marketing 

Hampshire College - BA