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    Director, Marketing - Chicago, United States - MJK Connections LLC

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    Description
    Director, Marketing & Digital Communications (Remote)

    Job Openings

    Director, Marketing & Digital Communications (Remote)
    About the job Director, Marketing & Digital Communications (Remote)


    MJK Connections is running the search for a fully remote Program Support Specialist for our amazing client, Member Loyalty Group.

    Check out the description below.
    Director, Marketing & Digital Communications
    Basic Purpose
    To support Member Loyalty Group in providing superior member engagement programs and a world‐
    class client experience to the credit union industry. The Marketing Director has the responsibility for
    the organizations marketing activities and oversees the development and delivery of a fully integrated
    marketing strategy for the business

    Responsibilities:
    Enhance and manage MLG Brand, brand assets and messaging
    Develop and manage strategic marketing plan & calendar
    Plan, budget, direct and implement marketing efforts
    Oversee implementation of the Marketing strategy ‐ including campaigns, events, digital
    marketing, and PR.
    Oversee social media strategy and content marketing
    Manage ongoing customer & marketing communications
    Hire, coordinate with and manage design partners
    Craft regular internal status reports of all marketing & communication activities
    Develop client communications including message development and placement, client
    news pieces, best practice sharing, thought‐leadership information etc.
    Coordinate with Program Manger to develop a comprehensive participant engagement
    strategy and tactical plan
    Business Development & Industry Engagement
    Actively work with the CEO and Senior Staff to develop and implement a comprehensive
    industry engagement plan focused primarily on MLGs target group
    Coordinate industry communications including message development and placement,
    MLG blog, MLG website, thought‐leadership articles etc.
    Create personas and lead nurturing communications to leverage Hubspot and to
    enhance ongoing communications with potential credit union participants who come
    inbound from the website.
    Create and manage PR to ensure that MLG is recognized in the CU industry.
    Community Management
    Set and accomplishes organizational goals regarding community participation and success
    measures.
    Development of community content.
    Cultivate best practices for all credit unions using Voice of the Member programs.
    Event Management
    Oversee planning and execution of logistics for conferences, meetings, and other events,
    Requirements
    BS/MS degree in marketing or a related field
    Proven working experience in marketing and digital marketing
    Demonstrable experience leading marketing and advertising programs
    Highly creative with experience in identifying target audiences and devising campaigns that engage,
    inform and motivate
    Experience in optimizing landing pages and user funnels
    Professional and proactive work ethic
    Solid knowledge of website analytics tools
    Strong analytical skills and data‐driven thinking
    Up‐to‐date with the latest trends and best practices in online marketing and measurement

    #J-18808-Ljbffr

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