Marketing Director - Chicago, United States - Glanbia

Glanbia

Verified Company

Chicago, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Glanbia is a global nutrition company, grounded in science and nature and dedicated to providing better nutrition for every step of life's journey.

Today's consumers are increasingly aware of the importance of nutrition in improving their overall health and well being. They are searching for better, healthier and smarter nutritional solutions that fit their lifestyles.

Glanbia takes pure and clean ingredients including milk, whey and grains, and using our expert knowledge and capabilities we produce high-quality nutritional ingredients and branded consumer products for our customers and consumers worldwide.

We employ over 6,000 people across 32 countries and our products are sold or distributed in over 130 countries with an annual turnover of €3.6 billion.

Our major production facilities are located in Ireland, the US, the UK, Germany and China. We have four segments; Glanbia Performance Nutrition, Global Ingredients, Dairy Ireland and Joint Ventures & Associates.

Our shares are listed on the Irish and London Stock Exchanges (symbol:
GLB).

Marketing Director - Optimum Nutrition Americas
Glanbia Performance Nutrition
Join this dynamic team focused on delivering better nutrition for every step of life's journey
The Opportunity

Are you looking for an opportunity to work on a fast growing global brand? Are you driven by growth and passionate about empowering people to live healthier lives? As the global leader in sports nutrition, Glanbia Performance Nutrition creates high-quality products that fuel athletes, fitness enthusiasts, and health-conscious individuals.

Our commitment to excellence drives us to innovate, collaborate, and make a positive impact on the well-being of our customers.

What You'll Do:

Lead the development of 360 activation plans and marketing communications for Optimum Nutrition, inclusive of digital media, retailer media, influencers and brand ambassadors, in-store customer activation that delivers against marketing objectives and long term brand equity growth plans.

Oversee storytelling and communication of the brand's overall marketing strategy and activation plans both for internal and external stakeholders.

Partner with world class marketing agencies, managing the strategic partnership and linkages across with internal creative team, and brand team.

Oversees brand marketing budget to ensure key ATL/BTL initiatives are efficiently supported and deliver against marketing objectives and drive spending efficiencies to maximize working dollars.

Drive rigor against KPIs leveraging analytics to ensure we are constantly optimizing tactics across the various elements of the funnel and linking to business results.

Drive alignment across brand and marketing KPIs to ensure overall brand strategy and annual plans are being properly supported.
Champion best-in-class execution, levering creative assets to drive brand distinctiveness and breakthrough in the marketplace.
Champion a mindset of test and learn to continually enhance and evolve activation and marketing plans across the funnel.
The Skills You Will Bring to the Team
Growth driven, high calibre marketing and communications expertise gained working with global brands.
Bachelor's degree in marketing, business, or related field. MBA preferred.
Clear understanding of the principles of brand growth.

Experience working on a global brand, ideally within both a global and local capacity, and demonstrate the ability to bring the global brand strategy to life in a local context and demonstrate a global mindset.

A proven track record of bringing communication/creative ideas to life in ways that drive fame and can be activated in consumer and retail contexts in order to drive brand growth.

Deep experience in strategic partnership with a world class creative agency, with evidence of leading agency planning, account and creative teams in the delivery of defined goals.

Proven experience as a Marketing Director or similar role.
Strategic mindset with the ability to translate business objectives into actionable marketing plans.
Strong leadership skills and a track record of building and motivating high-performing teams.
Excellent communication skills. Ability to convey complex ideas clearly and concisely.
Why You'll Love This Role
You'll be the architect of our marketing strategy, driving brand awareness and customer engagement.
We thrive on creativity. Bring your boldest ideas to the table
Work with cross-functional teams across borders. Your impact will be felt worldwide.
Inspire and guide a talented group of marketers.
Your work will fuel healthier lifestyles
If you think you have what it takes, but don't necessarily meet every single point on the job description, please apply
Where and how you will work

The opportunity will be based in Downers Grove, IL with hybrid working arrangements available through our Smart working model which allows you a greater choice in how you work and live, giving you a better work-life balance.