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    Senior Director Consumer Insights - Nashville, United States - Johnston & Murphy

    Johnston & Murphy
    Johnston & Murphy Nashville, United States

    2 weeks ago

    Default job background
    Full time
    Description

    The Ideal Candidate

    As Sr. Director, Consumer Insights & Analytics, you will collaborate with cross-functional partners to influence the decision-making and strategy development for J&M's various consumer growth initiatives. You will develop exploratory analyses, design & execute test programs, and develop visualizations to tell story and deliver insights into various life stages of existing customers and improve customer acquisition and retention across J&M retail and direct channels. As a member of the marketing team, this role will reinforce the brand's commitment to quality, innovation, and service.

    How You Will Make an Impact

  • Utilize sales data, consumer insights and analytics to build relevant consumer journeys and evaluate overall performance.
  • Develop analytical frameworks to solve business problems, create insights, perform detailed analyses, design and measure experiments, develop customer/product segmentations, forecast key KPIs, and utilize models for various business objectives, such as maximizing the share of closet and lifetime value and lowering customer acquisition cost.
  • Maximize consumer engagement by anticipating needs, exceeding expectations, increasing traffic, improving conversion, and driving sales growth through all DTC channels.
  • Focus on the incrementality and the value-creation in everything J&M does to drive strategic insights on customer behavior (engagement RFM, retention, product-mix, sales, etc.), customer needs (pricing, product, convenience, experience, etc.), and existing/new propositions (J&M Insider affinity program, lifecycle programs, sales campaigns, offers, etc.) across all DTC channels.
  • Proactively monitor existing metrics, develop & propose new metrics, and work across the organization to make actionable intelligence available to business stakeholders via dashboards and reporting.
  • Deliver voice-of-the-consumer research insights to the organization inclusive of primary research (surveys, focus groups, and MakerSights product testing) along with syndicated data sources and macro-economic trends.
  • Partner with Marketing and Ecommerce to design, test, measure and refine strategies focused on driving customer acquisition, retention, reactivation, recency, frequency, spend, and lifetime value.
  • Develop forecasting model for DTC business based on lifetime value, RFM, and lifecycle programs and refine based on new learnings and consumer data inputs.
  • Manage CRM database and collaborate with cross-functional partners to maximize data collection and accuracy.

    • Experience and Skills You'll Need to Have

  • Minimum of years in the areas of Marketing Analytics, Customer Analytics, Data Science or Consulting.
  • Undergraduate Degree required with analytics and quantitative emphasis, Masters/MBA a plus.
  • Experience in working with cross-functional teams in a fast-paced, collaborative environment and managing priorities among multiple projects.
  • Experience in developing visualization tools such as Tableau, Power BI, or Google Data Studio.
  • Demonstrated ability to dig into the "why" of various results and present data driven insights and recommendations.
  • Strong business judgment and decision-making skills.
  • Ability to manage multiple complex priorities within demanding timeframes.
  • Ability to build effective teams and develop/mentor talent.
  • Strong organization and project management skills with focus on attention to detail and accuracy.
  • Strong understanding of statistical and machine learning concepts and experience in employing these concepts to solve business problems at scale.
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