Jobs
>
Nashville

    eCommerce Marketing Manager - Nashville, United States - HealthStream

    HealthStream
    HealthStream Nashville, United States

    1 week ago

    Default job background
    Full time
    Description

    Job Details

    Description

    As the #1 advisor for developing and empowering people to deliver the highest quality care, HealthStream 's brands include best-in-class apps, software, and specialized solutions. Over the last 30+ years, our Company has remained committed to solving big problems and growing into new product lines. We are constantly innovating and finding new ways to positively impact healthcare organizations.

    What does our values-based culture offer you?

  • A collaborative work environment
  • A mission-oriented mindset
  • Work-from-home flexibility
  • A chance to grow your career

    • All our HealthStreamers share a common vision: to improve the quality of healthcare by developing the people who deliver care. For over 30 years, we have remained committed to providing effective solutions through innovation and constant growth. Today, we offer a unified suite of products to streamline scheduling, credentialing, training and learning management, workforce development, and other key areas in the healthcare industry. We provide recurring value and, as a HealthStreamer , you will be at the forefront of healthcare technology innovation

    We offer work-from-home flexibility as part of our hybrid workplace policy. Our three Resource Centers (located in Nashville, TN; Boulder, CO; and San Diego, CA) are available for scheduled in-person events or assigned workspaces for those who want to work in the office. Remote team members also have access to flexible space scheduling for occasional use.

    We encourage collaboration and commit to growth for our entire team. Our thriving culture allows our team members to continuously solve big problems, and we value these contributions. If you want to work for a company committed to its values and vision, HealthStream is the place for you

    We make sure patients receive competent care from qualified people. As a HealthStream team member, you would help this vision come to life. We pride ourselves on being a community where you can both build your career and take time away to fulfill your life goals and commitments.

    Your Role As a HealthStreamer

    Position Summary

    HealthStream is seeking an eCommerce Marketing Manager to join our Digital & eCommerce Marketing team supporting HealthStream's Business-to-Professional channels with the goal of generating online sales for HealthStream direct purchase products. In this role, the eCommerce Marketing Manager will implement marketing plans to achieve sales and conversion goals. Build and execute media, marketing and email campaigns, ensuring the content is clear and error-free, and optimize creative and messaging for the best experience across devices and systems. Manage subscriber and acquisition databases, analyze campaign metrics, and provide insights for improving campaign and conversion effectiveness.

    Knowledge of eCommerce marketing is a must, and knowing how to plan media and organic campaigns and operate email databases is essential. The ideal candidate has experience using Shopify, Klaviyo, Pardot, Marketing Cloud and the Salesforce product suite.

    Essential Duties and Responsibilities

    You will be responsible for adhering to all HeathStream security policies, procedures, and assigned training.

  • Build and implement eCommerce marketing campaigns that drive purchase, customer engagement, and brand loyalty
  • Manage daily operations of the eCommerce email marketing channel, including the execution email campaigns, automated flows, transactional emails, and all lifecycle messaging
  • Identify target audiences and manage lists in Klaviyo and Pardot, ensuring the list data is clean and contains available field values.
  • Work closely with the paid ad team to optimize creative and create cohesiveness of all marketing strategies
  • Program, configure, test, deploy, monitor, track, and report on marketing impact on online purchases
  • Execute with quality (QA checklist, proofreading, testing, approvals), maintain master marketing calendar (scheduling, cadence), and monitor execution (traffic, conversion, deliverability).
  • Upgrade marketing and email templates using graphics, personalization, and advanced features
  • Conduct A/B testing on marketing programs to maximize conversion and revenue opportunity
  • Monitor performance metrics, including open rates, click-through rates, conversion rates, and unsubscribe rates
  • Manage, organize, and prioritize multiple projects at different stages of completion and due dates
  • Remain compliant with regulations, including: CAN-SPAM, GDPR, etc.
  • Stay up-to-date with the latest B2C practices and tactics and recommend strategies.
  • Other duties as assigned

    • Qualifications

    What You Will Need to be Successful

    Education, Experience and Knowledge Required

  • Bachelor of Arts in Marketing, Communications or related field a minimum requirement.
  • At least 2 years eCommerce marketing experience with Shopify, Magento. Commerce Cloud or other commerce systems
  • At least 3 years digital marketing experience with Klaviyo, Mailchimp, Pardot, Marketing Cloud, HubSpot, Braze or similar tools
  • Salesforce product suite a plus
  • Experience analyzing campaigns, data, and reports
  • Previous experience working in a complex organization

    • Skills and Abilities Required

  • HTML knowledge/proficiency
  • Experience with developing customer segmentation strategies
  • Interpersonal skills - exceptional verbal/written communication, listening, coaching, and presentation skills, and high attention to detail
  • Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills
  • Experience working in a collaborative, deadline-driven environment
  • Understand direct-to-consumer eCommerce, media, retention marketing trends, and Email/CRM technologies and compliance with regulations, including CAN-SPAM, GDPR, etc.
  • Understand email best practices to be able to give feedback to copywriters, recommend subject line tests and optimizations, etc
  • Understanding of web technologies, browsers, analytics and content management systems and processes
  • Strong analytical, research-oriented, and critical thinking skills, including the ability to understand, interpret, and present relevant data
  • Proven ability to manage multiple projects with high quality, attention to detail, and exceptional teamwork and internal communication skills
  • Ability to work in a fast-moving, multi-stakeholder, evolving organization with a large degree of ambiguity and tight deadlines.
  • Demonstrated ability to interface cross-functionally with other teams
  • Agile mindset, with the ability to pivot calendars, strategies and plans to ensure relevance and resonance.
  • Emphasis is on results-based marketing, therefore excellent track record is essential.

    • Benefits

    HealthStream offers a comprehensive benefits package to eligible employees, including:

  • Medical, Dental and Vision insurance
  • Paid Time Off
  • Parental Leave
  • 401k and Roth
  • Flexible Spending Account
  • Health Savings Account
  • Life Insurance
  • Short- and Long-Term Disability
  • Medical Bridge Insurance
  • Critical Illness Insurance
  • Accident Insurance
  • Identity Protection
  • Legal Protection
  • Pet Insurance
  • Employee Assistance Program
  • Fitness Reimbursement

    • If you have a passion for improving healthcare outcomes and empowering healthcare workers, come join the HealthStream team We hope you join us and be a HealthStreamer

  • Center for Nonprofit Management

    Marketing Manager

    1 week ago

    Center for Nonprofit Management Nashville, United States Full time

    Job Responsibilities · Overseeing the planning, development, and implementation of all marketing and communications, including social media, print and digital content, website, email marketing, public relations, newsletters, collateral, and advertising. · Proactively developing ...

  • JW Marriott Nashville

    Marketing Manager

    5 days ago

    JW Marriott Nashville Nashville, United States

    The Marketing Manager will support the marketing department and help to oversee the brand experience across all digital, social and traditional marketing channels. They will assist in driving the brand and hotel story through a variety of creative channels, including social media ...

  • Branch

    Marketing Manager

    1 week ago

    Branch Nashville, United States

    Leap Partners is growing We are a cutting-edge home services company headquartered in Nashville, TN that manages a family of the best HVAC, plumbing, and electrical service-providers throughout the Southeast. We are looking for a self-motivated and energetic Marketer who can help ...

  • Hilton

    Marketing Manager

    2 weeks ago

    Hilton Nashville, United States

    Come be a part of the only Hilton corporate managed hotel in Nashville, TN · We are looking for a Marketing Manager to join our amazing team The marketing manager will bring creativity, strategic thinking, activation, and be a part of the rebranding · We are looking for someone ...

  • Calvetti Ferguson

    Marketing Manager

    4 days ago

    Calvetti Ferguson Nashville, United States

    As the Nashville Marketing Manager at Calvetti Ferguson, you'll play a vital role in developing and executing marketing activities that generate leads, elevate brand awareness, and position us as a leader in the industry and Southeast region. Our collaborative team thrives on inn ...

  • Patton Logistics, Inc

    Marketing Manager

    2 days ago

    Patton Logistics, Inc Nashville, United States

    As part of the Patton Logistics family of companies , the Marketing Manager works in lock step with the Marketing Accounts Director to keep Patton Creative Group ahead of the pack in all of its content, advertising, and events for a wide range of clients and industries. This is a ...

  • Patton Logistics, Inc

    Marketing Manager

    4 days ago

    Patton Logistics, Inc Nashville, United States

    The Marketing Manager works in lock step with the Marketing Accounts Director to keep Patton Creative Group ahead of the pack in all of its content, advertising, and events for a wide range of clients and industries. · Requirements · Strategize and envision new marketing campai ...

  • Soni Resources Group

    Marketing Manager

    6 days ago

    Soni Resources Group Nashville, United States

    Soni's growing client is seeking to add a · Marketing Manager · to their team. The Marketing Communications Manager role entails leading strategic messaging and cross-channel marketing endeavors aimed at engaging stakeholders and clinical partners to achieve business growth tar ...

  • US Tech Solutions

    Marketing Manager II

    1 week ago

    US Tech Solutions Nashville, United States Contract

    Job Description: · Client is seeking a Marketing Manager to drive strategic creative solutioning for client's internal teams. As a Marketing Manager you will manage end-to-end project delivery, support creative brief development, and analyze initiative performance to support fut ...

  • BWQOHT Inc

    Marketing Manager

    2 weeks ago

    BWQOHT Inc Nashville, United States

    Job Description · Job DescriptionHard Truth Distilling Co. stands as Indiana's premier craft distillery destination. Nestled on a sprawling 325-acre wooded campus, our facilities boast the renowned Hard Truth distillery and rackhouse, an expansive restaurant, a state-of-the-art t ...

  • 24 Seven Talent

    Creative Marketing Manager

    3 days ago

    24 Seven Talent Nashville, United States

    Creative Marketing Manager (Nashville, TN) · Our Client: A prominent American multinational technology company known for it dominance in e-commerce, cloud computing, online advertising, and digital streaming. · Duration: 6 months (potential to extend or convert to perm) · Pay: $3 ...

  • HarperCollins

    Marketing Manager

    1 week ago

    HarperCollins Nashville, United States

    Overview · Zonderkidz is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. · Zonderkidz, a division of HarperCollins Christian Publishing, is seeking a Marketing Manager to join our team and support o ...

  • Southwestern Consulting

    Marketing Manager

    1 week ago

    Southwestern Consulting Nashville, United States

    Job Summary · The Product Marketing Manager collaborates with internal marketing, product and sales teams to make ideas come to life. This position is responsible for the creation of detailed marketing plans for strategic products, as well as the ongoing coordination of go-to-ma ...

  • Calvetti Ferguson

    Marketing Manager

    1 week ago

    Calvetti Ferguson Nashville, United States

    As the Nashville Marketing Manager at Calvetti Ferguson, you'll play a vital role in developing and executing marketing activities that generate leads, elevate brand awareness, and position us as a leader in the industry and Southeast region. Our collaborative team thrives on inn ...

  • Transcard Payments LLC

    Marketing Manager

    2 days ago

    Transcard Payments LLC Nashville, United States

    Job Type · Full-time · Description · Who We Are: · Chattanooga-based Transcard makes frictionless payments a reality with comprehensive global payment solutions designed for banks, fintechs, and businesses of any size and in any industry. · Transcard delivers solutions for bu ...

  • Bird

    Market Manager

    2 weeks ago

    Bird Nashville, United States

    Job Description · Job DescriptionBird's cleaner, affordable, and on-demand mobility solutions are available in cities globally. We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates to provide a reliable and ...

  • Fortera Credit Union

    Market Manager

    1 week ago

    Fortera Credit Union Nashville, United States

    Job Description · Life Credit Union powered by Fortera Credit Union · Location: Mid Town Medical Plaza, Nashville, Tennessee · Training will be in Clarksville, Tennessee · POSITION PURPOSE · The Market Manager will develop and implement strategies to grow market share within the ...

  • APEX Service Partners

    Marketing Manager

    1 week ago

    APEX Service Partners Nashville, United States

    Overview: · Job Title: Marketing Manager - Southeast Region · Company: Apex Service Partners · Location: Southeast Region (Nashville, TN; Jacksonville, FL; Sarasota, FL) · Position Type: Full-time · Pay: $85-100K + 10% Bonus · About Apex Service Partners: · Apex Service Partners ...

  • BMG Rights Management (US) LLC

    Manager, Digital Marketing

    2 weeks ago

    BMG Rights Management (US) LLC Nashville, United States

    Come As You Are. · As the great Kurt Cobain* once said, "Come as you are." BMG is committed to providing equal employment opportunities and we celebrate diversity in all forms. Equal opportunity runs deep in our core value of fairness and we are determined to create a truly incl ...

  • Independent Waste LLC

    Market Manager

    2 weeks ago

    Independent Waste LLC Nashville, United States

    Job Description · Job DescriptionIndependent Waste is a leader in solutions for the on demand logistic needs of construction job sites. Through our partnerships with Independent Drivers, we service our local communities with local business owners. With our advanced platforms, we ...