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    VP, Marketing - Denver, United States - Better Talent Advisors

    Better Talent Advisors
    Better Talent Advisors Denver, United States

    2 weeks ago

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    Description
    This is a remote position.

    Candidates must reside in the United States and be eligible to work in the US.ABOUT USWe are an company operating in the industrial supply space.

    We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales.

    In total, we are a licensed reseller for over 14 million SKUs Current total revenue is in excess of $60MM in annual top lines sales.

    To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path.

    At this time we are seeking a marketing leader to build out the marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well.

    We are seeking a Marketing professional who has deep experience with paid and organic search and who has experience working in an ecommerce company that has at least hundreds of thousands of unique product SKUs.

    Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

    ABOUT THE ROLEReporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model.

    The top line goal is to double online sales within 12 months of starting.

    For someone who is creative, thrives in a high autonomy environment, and has the subject matter expertise to thrive this is an ideal role.

    DUTIES & RESPONSIBILITIES
    • Drive the overall marketing strategy to double online sales within 12 months
    • Source and manage vendors
    • Design and manage various project
    • Design and execute various paid and organic acquisition strategies including online and other media channels
    • Hire and grow an internal team as neededSucceeding in this role requires being a subject matter expert in both paid and organic search strategy as relates to e commerce models.
    EXPERIENCE AND QUALIFICATIONSFirst and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords)Minimum of 5+ years of in depth experience in paid and organic search at scale managing budgets of over $200,000 of monthly spendMinimum 3+ years in a B2B e-commerce environment with massive number of SKUs (minimum 300,000 SKUs)Minimum 2 years of direct people management experience in a marketing departmentWHAT'S IN IT FOR YOU?Generous base salary DOE (negotiable with overall package)Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs100% work from home
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