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    Head of Brand and Product Marketing - San Jose, CA, United States - Cisco Systems, Inc.

    Cisco Systems, Inc.
    Cisco Systems, Inc. San Jose, CA, United States

    3 weeks ago

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    Description
    Marketing and Communications
    Candidate must be within driving distance to San Jose office to come in for meetings as required.
    • We change the World, you will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more meaningful than ever before in our lives. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real world impact.

      You'll be part a team that cares about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities.

      The Director of Product Marketing for Cisco Collaboration Devices will have global responsibility for the market leading Collaboration portfolio and team leadership of several marketing professionals.

    Lead the overall messaging and strategy for the Cisco Collaboration Devices portfolio including Room Devices, Desk Devices, Phones, Headsets and other devices.

    Assess and analyze market data, trends, customer needs and competitors to build differentiated product positioning, messaging and narratives for targeted market segments and personas.

    Work closely with product management and Cisco marketing support teams to develop market launch plans including an awareness (press, social, digital, analyst), product launch collateral, sales enablement content, demand programs, and event tactics.

    Drive the messaging and presentations for the Collaboration executive leadership team at events to ensure Webex is differentiated form the competition and positioned as a leader in the collaboration space.

    You will be a member of the Collaboration Marketing Team and will work closely with the product team, sales, product marketers and Cisco marketing support teams.

    With the team you will help drive demand for Cisco Devices and Webex via digital, social, press, analyst, demand programs, advertising and event programs.

    You are a strategic marketing leader with a passion for customers, technology, storytelling, and winning.

    You are experienced in understanding business buying behavior, channel partner and emerging growth marketing tactics and in the small business, mid-market, large enterprise and Service Provider segments.

    You are a modern digital-first marketer with strong eye for business who takes initiative and makes big things happen.

    You will have 15 years of proven experience in B2B marketing in the tech industry with collaboration, IT, app and SaaS experience with a focus on product marketing and sales enablement.

    End-to-end marketing experience (from strategy to execution), working across different functional teams (Product Marketing, Engineering, Sales, Field) and marketing subject areas (digital, social, events, partner, etc.) Creative sensibility, a high-quality bar, and the ability to drive execution on time for every marketing program.

    Demonstrated ability to think strategically, communicate clearly, think conceptually, implement effectively, take care of ambiguity, drive clarity, works under pressure and lead multiple projects, in some cases, across multiple time zones
    Experience with hardware, software and/or services, complex portfolio migrations and Software-as-a-Service (SaaS) business models preferred.
    BA/BS in communications, marketing, engineering or related field preferred.
    We embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (36 years strong) and only about hardware, but we're also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)
    Because without diversity of thought and a dedication to equality for all, there is no moving forward.
    Don't care.

    Tattoos? A passion for technology and world changing? When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.Hiring ranges for sales positions include base and incentive compensation target.

    Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training.

    S.

    employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

    Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday.

    We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

    Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components.

    75% of incentive target for each 1% of revenue attainment up to 50% of quota;
    5% of incentive target for each 1% of attainment between 50% and 75%;

    1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

    For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
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