- Develop Product Positioning: establish differentiated multi-level product positioning for solutions, single products, and product bundles
- Own the customer journey for your domain: Design and execute compelling customer engagement journeys to maximize delight and impact
- Collaborate on the Product Roadmap: Partner with the product management and engineering teams, helping them craft, define, and modify our roadmap based on both customer and market activity
- Drive product & feature adoption: Partner with PMs and marketing to increase conversion through trial, feature discovery, adoption and product revenue
- Understand Market Trends and Competition: Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy and actionable insights
- Tailor offers based on segmentation, including SMB, Mid-market, and Enterprise customer segments
- Drive product launches: Oversee the development and execution of launch plans for product enhancements or new products
- Develop content and enable the GTM: Communicate our products' value propositions with the go-to-market teams and enable sales teams with compelling content, tools, and training, and deliver a range of marketing assets including: SEO, website copy, sales tools, event materials etc.
- Partner with various marketing and GTM teams: Ensure unified marketing execution by working collaboratively with demand generation, brand, communications, partnerships, and Analyst Relations teams
- Build and inspire the team: Develop and grow a best in class Product Marketing team for your domain - ensure they are set up to succeed and are successful in their roles, regardless of geographic location
- 10+ years of product marketing experience in B2B tech and SaaS
- Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market strategies and high-profile / large-scale launches.
- Executed product marketing strategies managed budgets and led hands-on execution
- Have a customer-obsessed marketer who demonstrates a deep, data-based understanding of the user to advocate effectively for the customer's needs across the business, and collaborates naturally to broaden a growth-based mindset
- Proven experience developing the positioning, messaging, and content for products that serve multiple use cases and personas
- Utilize a "test and learn" approach to continuously optimize messaging, including A/B testing, customer segmentation analysis, and performance tracking
- Demonstrated experience with technical products, and can effectively communicate with technical audiences, stakeholders and customers
- Ability to size and prioritize market opportunities and build business cases, analyze competition and build competitive intel and collect and use customer insights using both qualitative and quantitative methods to drive strategic decisions
- Strong analytical skills with the ability to leverage data to inform decisions and measure performance
- Proven track record of building and leading a global product marketing team of individual contributors and managers
- Self-starter with the ability to navigate ambiguity and challenging priorities
- Relevant experience in product messaging to SMB and mid-market customers globally
- Is comfortable with a dual-site working model between the India with ability to travel as needed
-
Product Marketing Manager, Mixed Reality Devices
2 hours ago
Meta Burlingame, United States**Product Marketing Manager, Mixed Reality Devices Go-To-Market Responsibilities**: · - Build cross-functional partnerships across adjacent product groups in order to influence hardware and software features, apps and gaming content, developer success, and metaverse initiatives · ...
-
Director, Product Marketing
2 days ago
EVERY™ Daly City, United States**About us** · EVERY is a leading VC-backed food tech ingredient company and market leader using precision fermentation to create animal proteins without the animal for the global food and beverage industry. EVERY is a team of passionate change-makers who are reimagining the fact ...
-
Director, Product Marketing
1 week ago
Marvell Santa Clara, United StatesAbout Marvell · Marvell's semiconductor solutions are the essential building blocks of the data infrastructure that connects our world. Across enterprise, cloud and AI, automotive, and carrier architectures, our innovative technology is enabling new possibilities. · At Marvell, y ...
-
Product Marketing Manager
3 days ago
Snappr San Francisco, United States**About the company** · Snappr is reshaping the way the world creates and accesses visual content, making it easy to book top photographers and manage photo editing through a straightforward online platform. Available in over 250 cities, we connect photographers with businesses a ...
-
Product Marketing Lead
3 days ago
Meta San Francisco, United States**Product Marketing Lead - Core Delivery Products Responsibilities**: · - Grow and develop a high-performing team via thoughtful performance management · - Drive multi-year product strategies at the portfolio level and shepherd product development across ideation, alpha, beta and ...
-
Product Marketing Specialist
4 days ago
Systems Ally Alameda, United States**Must have regulated Healthcare background.** · **Looking for event handling, content and multiple project exp.** · **Onsite only in alameda.** · - She is looking for minimum of 4 years experience who have the experience working with different agencies for design and process. · ...
-
Meta San Francisco, United StatesWe believe in the endless power of people when they come together. But we also believe strongly in our responsibility to minimize harm and keep people safe. In this role, you will be responsible for helping to shape roadmaps and develop and execute against launch plans for the in ...
-
Product Marketing Manager
1 week ago
Arkose Labs San Mateo, United StatesThe mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarte ...
-
Manager - Product Marketing
1 week ago
Freshworks San Mateo, United StatesCompany Description · Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San ...
-
Product Marketing Manager
1 week ago
Rakuten USA San Mateo, United StatesJob Description: · Job description · The Product Marketing Manager is responsible for supporting Rakuten's Sales Strategy and Go-To-Market (GTM) team across all stages of the b2b customer journey and product lifecycle. This includes marketing campaigns, content, sales collatera ...
-
Product Marketing Manager
6 days ago
Arkose Labs San Mateo, United StatesJob Description · Job DescriptionThe mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and la ...
-
Product Marketing Director
3 days ago
Arkose Labs San Mateo, United StatesThe mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarte ...
-
Product Marketing Manager
1 week ago
Money Fit by DRS San Mateo, United StatesABOUT ROCKSET · At Rockset, we've built the real-time analytics database for the world's data applications. Our team and technology come from a rich heritage, rooted in the experience of building massive scale data systems at the world's leading companies, and we created Rockset ...
-
Product Marketing Director
1 week ago
Arkose Labs San Mateo, United StatesThe mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarte ...
-
Product Marketing Manager
21 hours ago
Arkose Labs San Mateo, United StatesThe mission of Arkose Labs is to create an online environment where all consumers are protected from online spam and abuse. Recognized by G2 as the 2023 Leader in Bot Detection and Mitigation, with the highest score in customer satisfaction and largest market presence four quarte ...
-
Product Marketing Lead
1 week ago
Snowflake Computing San Mateo, United StatesBuild the future of data. Join the Snowflake team. · Snowflake is growing fast and we're scaling our team to help enable and accelerate our growth. We're passionate about our people, our customers, our values and our culture We're also looking for people with a growth mindset and ...
-
Product Marketing Manager
1 week ago
Verkada San Mateo, United StatesWho We AreVerkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines - video security cameras, access control, environmental sensors, alarms, workplace and intercoms - integrated with a single cloud-based software ...
-
Product Marketing Manager
1 week ago
QuinStreet San Mateo, United StatesPowering Performance Marketplaces in Digital Media QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and research and compare consumers with brands. We run these virtual- and private-label marketplaces in on Marketing Manager, Manager, Mar ...
-
Director of Product Marketing
1 week ago
Veryfi San Mateo, United States[Full Time] Director of Product Marketing at Veryfi, Inc. (United States) | BEAMSTART Jobs · Director of Product Marketing · Veryfi, Inc. United States · Date Posted · 03 Nov, 2022 · Work Location · San Mateo, CA, United States · Salary Offered · Not Specified · Job Type · Full ...
-
Product Marketing Manager
2 days ago
Sendbird San Mateo, United StatesJob Description · Job DescriptionAs a Product Marketing Manager at Sendbird, you aim to help the company expand its new omnichannel business messaging product line in digital communications. Success is measured by the pipeline generated and the new revenue we can book from these ...
Senior Director, Product Marketing - San Mateo, United States - Freshworks
Description
Company DescriptionFreshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companiesfrom startups to public companies - that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
Freshworks is looking for a Senior Director of Product Marketing to execute the go-to-market strategy for our Customer Service line of products. Reporting to the VP of Product Marketing, you will lead a global team of product marketers focused on developing compelling and differentiated product positioning and messaging with the objective of accelerating demand among new customers and expanding our business with existing customers. In this role, you communicate a clear, consistent, and creative value proposition for our target markets while acting as the bridge between our sales and product teams. You are an expert on our buyer persona and collaborate on creating orchestrated campaigns, SEO, field marketing, and demand generation programs, sharing responsibility for achieving revenue and adoption goals.
Key Responsibilities:
The annual OTE range for this position is $295,000 - $480,000 USD.
Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.
Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
Senior Director, Product Marketing professionals in San Mateo
-
Santanu Biswas
Adobe Campaign Specialist | AEP | RT CDP | AJO
-
Vanessa Chaves
Communications, Exec. Assistance, Event Planner
-
Michele Borovac
Marketing Communications and PR Leader