Santanu Biswas

I am Adobe Multi-Solution Architect specialized in Digital Marketing Services and driving implementations of digital transformation programs for Fortune 500 organizations. 13 years of relevant experience in the MarTech domain with a primary focus in Marketing Strategy, Planning, Architecture, Design and Implementation. Demonstrated strength in understanding and handling complex technical and operational issues. Worked in leading marketing automation platforms like Adobe Campaign Classic, Adobe Campaign Standard, Marketo, Aprimo

Robust Integration capabilities with Adobe Launch, Adobe Analytics, Adobe Target, Adobe Audience Manager.

In-depth knowledge in AEP, Adobe Journey Optimizer, Real Time CDP. Implemented Experience Platform covering following key components/functionalities

• Created XDM Schema in AEP
• Created Data import workflow and Data set using different Source Connectors
• On-boarded Data from different sources (Adobe, CRM System, Enterprise Database etc.) into AEP
• Implemented RT CDP in AEP to create unified profile
• Created segments in AEP and activate other  channels using AEP destination connectors

Expertise in developing key components in ACS and ACC-

• Creating database schemas, Input forms, pre-defined filters and navigation hierarchy.
• Designing technical workflows & input forms to update data in schema tables.
• Creating typology rules, delivery & workflows templates in Adobe Campaign to be used by the team.
• Creation of different external accounts in Adobe Campaign to connect with different interfaces such as Analytics FTP, external Email account, social media.
• Design, build, analyze and monitoring of the deliveries in Adobe Campaign.
• Integration with other systems using Web Service/API calls
• Build delivery templates, Web applications/Surveys, workflow templates and campaign templates, and ETL workflows using Adobe Campaign Manager.
• Database Management for Unsubscribes/Blacklists, Audience Segmentation.
• A/B Testing of Email campaigns on various criteria to increase campaign effectiveness.

PROFESSIONAL CERTIFICATIONS: 

1. Adobe Certified Master - Adobe Campaign Classic Architect
2. Adobe Certified Expert - Adobe Campaign Classic Developer
3. Adobe Qualified - Adobe Experience Platform (AEP)

• Liaison between Clientsand Technology Vendorsand managed communications of key initiatives and/or issues & remediation efforts to key stakeholders and leadership
• Experienceworking with businessareas to understand their processes and problems, and proposing solutions based on that understanding
• Develop and drive a strategyfor consumer facingproducts in conjunction with the Productand Engineering teams
• Own the marketing strategy, architecture, and technology platforms that support pipeline growth, including lead processes, marketing automation, technology, reporting and analytics
• Partner with the Product team to help inform the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimize current features to support user growth, engagement, and retention
• Work cross-functionally with Product, Design,Brand, Support, etc. to fuel ongoing productadoption and go- to-market launches, fully Hands on experience.
• Experienceworking with businessareas to understand their processes and problems, and proposing solutions based on that understanding
• Provide coaching, mentoring, and training for new or less experienced team members
• Collaborate with internal stakeholders and team members to build solutions in Adobe Campaign and other marketing tool that support business requirements
• Provide best practices in managing data security during data-in-transit and data-at-rest
• Worked as marketing automation SME with excellent knowledge on Adobe Campaign Solution implementation in multiple domains.
• In-depth knowledge in Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Real Time CDP (RT CDP). 
• Robust Integration capabilities with Adobe Launch, Adobe Analytics, Adobe Target, Adobe Audience Manager.
• Vast knowledge on project management, pre-sale and delivery.

Graduate : Bachelor of Technology, ECE

PROFESSIONAL CERTIFICATIONS: 

1. Adobe Certified Master - Adobe Campaign Classic Architect
2. Adobe Certified Expert - Adobe Campaign Classic Developer
3. Adobe Qualified - Adobe Experience Platform (AEP)