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    Online Director Of Education - Los Angeles, CA, United States - Prager University

    Prager University
    Prager University Los Angeles, CA, United States

    3 weeks ago

    Default job background
    Description

    PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media.

    Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great.

    The Director of Email Acquisition & Engagement will oversee all growth and retention strategies for the PragerU email marketing program.

    Manage all aspects of PragerU's email acquisition and lead generation efforts including paid ads, organic campaigns, website conversions/integrations and more.

    Manage all aspects of PragerU's email engagement strategy ensuring we are hitting key benchmarks for an engaged/active email list.

    Functionally oversee lead generation aspects of paid ads team, social media team, and influencer/outreach team.
    Develop and create continuity between all of PragerU's acquisition efforts across different channels.

    Manage and oversee analytics and performance data including on-going measurements and reporting for cost per lead, value of lead, lifetime value etc.

    Oversee lead generation partnership with outside organizations and partners, work to grow the number of partnerships we have in this area.

    5-7 years experience in email marketing, specifically including acquisition growth management
    ~ Experience with conducting A/B testing
    ~ Experience with paid advertising campaigns for lead generation across many platforms
    ~ Experience with website conversions and landing pages focused on lead generation
    ~ Strong knowledge of Excel, analytics, and reporting tools
    ~ Highly analytical and data-driven
    ~ First review our website at


    What We Do :
    We promote American values through the creative use of educational videos that reach millions of people online. Serving all ages, our content offers a free alternative to the dominant left-wing ideology in culture, media, and education.

    Whether you're searching for a deeper understanding, a new perspective, or a way to get involved, PragerU helps people think and live better.


    Salary Range:
    The salary target for this role is $100,000 - $140,000 depending on experience. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data.

    This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.

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