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    Growth Marketing Manager - San Diego, United States - Art of Problem Solving

    Art of Problem Solving
    Art of Problem Solving San Diego, United States

    2 weeks ago

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    Description

    Job Overview:


    As a dynamic Growth Marketing Manager, you will play a key role in expanding AoPS's customer base, allowing us to make an impact on a greater number of students.

    In this fast-paced and vital role, you will be responsible for leading & managing performance driven campaign strategy, activation, analysis, optimization, measurement, tracking, and reporting - ranging across search, display, social and search engine optimization with an emphasis on paid search.

    Success in this role requires a strong bias for action, an ability to think both strategically and tactically, strong analytical skills, and hands-on tool proficiency.


    The Growth Marketing Manager will:


    Manages all paid campaigns from strategy to execution including but not limited to Google Search (SEM, shopping/pmax), Bing, FB/IG, etc.

    Is responsible for managing campaign budgets, and setting up, monitoring, optimizing, and scaling campaigns to hit CPA and ROI targets.

    Continuously identifies new opportunities for SEO and campaign optimization including but not limited to geo-targeting, keyword discovery and expansion, audience testing, bidding strategies, landing page testing, A/B testing and ad copy testing.

    Utilizes strong analytics skills to interpret data and identify opportunities.

    Monitors and evaluates campaign performance, analyzes website traffic, conversion funnels, attribution and cohorts using Google Analytics and other advanced analytics tools (Optimizely).

    Designs and implements marketing A/B tests and applies Conversion Rate Optimization (CRO) techniques to enhance campaigns, landing pages, calls-to-action, and the overall conversion funnels across our website and digital platforms.

    Creates reports for internal stakeholders and effectively presents learnings and campaign performance on regular cadence.

    Works closely with the Director of Growth Marketing and business line leaders to understand the customer base and business goals of each of our products.

    Works with the Creative team to develop compelling ad campaigns, content and other creative assets.
    Maintains a deep understanding of industry trends and best practices.

    The ideal candidate has:
    A minimum of 3 years of acquisition marketing experience.

    Proven success scaling and efficiently managing campaigns across a portfolio of acquisition channels, with a focus on Google Ads and other paid channels.

    Demonstrated ability to effectively manage and optimize marketing budget.
    Strong analytical approach to acquisition funnel metrics measurement, campaign performance, and optimizations.
    Demonstrated expertise in CRO techniques and A/B testing.
    Strong understanding of KPIs and digital marketing metrics including CPA, CPC, CPM, CPI, ROAS, and CAC.
    Expertise in Google Analytics.
    Strong Excel skills, including the ability to build complex spreadsheets, graphs, and pivot tables.
    Proficiency in SQL and more advanced data analysis tools is preferred.

    Why Join AoPS:
    This is a hybrid full-time position based at our headquarters in San Diego, CA. The full salary range for this position is 95k-120k with a 6 % year-end bonus.

    Here are some things you can look forward to:

    Culture :
    Work and collaborate with an organization filled with builders and life-long learners who strive to discover, inspire, and train the great problem solvers of the next generation

    Flexibility:
    Casual work environment with a hybrid work week and flexible scheduling

    Benefits:
    Multiple options for Medical, Dental and Vision plans
    Future Planning: 401K with company match

    Quality of Life:
    PTO Plan and supportive leadership that gives you the work-life balance you deserve

    Ease of Transition:
    Relocation bonus (if currently located outside of San Diego)

    Background Check:
    Please note that employment is contingent on the successful completion of a background check.

    Work Authorization:


    Please note that in order to be considered for this position you must be legally authorized to work in the US.

    We are unable to offer sponsorship, including STEM-OPT and H-1B.

    About AoPS:


    Art of Problem Solving (AoPS) is on a mission to discover, inspire, and train the great problem solvers of the next generation.

    Since 2003, we have trained hundreds of thousands of the country's top students, including nearly all the members of the US International Math Olympiad team, through our online school, in-person academies, textbooks, and online learning systems.

    While our primary focus has been math for most of our history, through the years we have expanded our unique problem solving curriculum into more subjects, such as language arts, science, and computer science.

    #J-18808-Ljbffr
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