Angie Lasagna

My experience and background reaching over 25 years to include public/community relations, partnerships with over 200 San Diego/Riverside non profit partners, television/radio media agencies, public speaking and corporate partnership negotitations. I am confident that my expertise, professional acumen, and visionary leadership will help fill this role for your organization. As a reliable and effective executive professional, I bring a vision-driven approach to decision making, strategic planning, and tactical implementation, all of which is detailed further in the attached resume. 

 Over the course of my professional career, I have maintained a track record of success managing community relations and media affairs to drive reputation and long-term growth for both profit and non-profit organizations. I have a stellar record of spearheading large media campaigns, organizing/leading promotional events, and fostering productive partnerships to promote the company’s vision across the diverse community. I have proven expertise in market penetration/expansion, media production, budget administration, fundraising, project management, and vendor management. My career history demonstrates my results-oriented business approach, in addition to strong communication and leadership skills. I pride myself on being an organized and dependable professional, a collaborative team leader, and a creative problem solver.   

 Below are some examples of the assets I can bring to your organization: 

• Delivered visionary leadership for implementing growth-focused strategies, building/boosting highly motivated teams, mobilizing overall resources, and leading multiple media campaigns for enhancing organizational reach and driving membership growth across San Diego or a larger region. 
• Maintained consistent liaison with local TV and radio stations to spearhead multiple media campaigns for enhancing community reach and membership growth for the organization. 
• Raised more than 2M for local charities by employing strong networking skills. 
• Played a key role in strategic planning, organizational development, and staffing initiatives by participating in command and military events. 

Mission Federal Credit Union, San Diego, CA       January 2014 – November 2020 VP, Community Relations & Media Affairs 

Deliver visionary leadership for implementing growth-focused strategies, building/boosting highly motivated teams, mobilizing overall resources, and leading multiple media campaigns to enhance organizational reputation and drive membership growth across San Diego region. Mission Fed is the largest locally headquartered credit union based in San Diego with over 260,000 members, 575 employees and 32 branches with an asset size of over $4.5B. 

• Created and translated a vision into executable strategy and directed teams to deliver against the plan, ultimately consolidating organizational growth across the community. 
• Conducted and coordinated 10 – 12 volunteer events per year across the community in close collaboration with internal employees involving up to 100 employees per event. 
• Maintained consistent liaison with executive employees for successful execution of media training and public campaigns. 
• Administered a sizeable budget of 3M to properly allocate/utilize resources for San Diego region with 200+ non-profits, media, television, and Public Relations. 
• Established the Hispanic Outreach for 3 years increasing Hispanic Member Growth through grassroots efforts by 7 – 14% year over year. 
• Spearheaded numerous media campaigns (in collaboration with local TV, radio, print, social media and outdoor) for enhancing community reach and membership growth with the San Diego Zoo/Safari Park, San Diego Padres, San Diego County Fair, Artwalk and American Heart Association along with hundreds more. 
• Acted as media and public spokesperson/advocate of organization across various radio, television, and blog platforms with an ultimate goal of demonstrating company’s vision and objectives. 
• Raised more than $2M for local charities including the San Diego Food Bank and Rady Children’s Hospital by employing strong networking skills in 2020. 

Oregon Coast Community College – Literature 

San Diego State University, San Diego – Meeting and Event Planning 

American Bankers Association – Principles of Banking and Working Well with Others Situational Leadership