About Tyler Purcell:
Paid Media Director with deep and broad marketing expertise. Proven ability to lead a team of subject matter experts while driving mixed marketing strategy. Able to connect marketing channels with advanced technology capabilities.
Expertise in Paid Search, Paid Social, Programmatic Advertising, Affiliate (Pay-per-inquiry) Advertising, Data Analytics, Conversion Rate Optimization, Marketing StrategyPaid Media Director with deep and broad marketing expertise. Proven ability to lead a team of subject matter experts while driving mixed marketing strategy. Able to connect marketing channels with advanced technology capabilities. Expertise in Paid Search, Paid Social, Programmatic Advertising, Affiliate (Pay-per-inquiry) Advertising, Data Analytics, Conversion Rate Optimization, Marketing Strategy
Experience
12 years of marketing experience in media strategy and execution. Deep understanding of platform execution, analytics and broader marketing strategy. Successfully led individual teams and departments in agencies.
Education
Master's Degree in Data Science from Rasmussen University 2021. Bachelor's degree in Advertising from University of Minnesota 2011.
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