Manager, CRM - Washington, United States - Howard University

Howard University Washington, United States

3 weeks ago

Description

The Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University.

Hiring staff "for fit" makes significant contributions to Howard University's overall mission.

PRINCIPAL ACCOUNTABILITIES :
CRM Management & Training (50%)

Manage all admission communication processes in the CRM system
Manage and maintain the import of student data into the CRM system, and export of data into the SIS/ERP
Coordinate and maintain the import and matching of admission documents within the CRM
Create and maintain appropriate applications, forms, workflows & microsites consistent with university priorities to bolster recruitment efforts
Train internal stakeholders on how to effectively utilize the CRM for various tasks and projects as needed.
Marketing & Communications Management (50%)

Create communication materials and campaigns across traditional digital platforms to promote the University.
Assist in the development of print materials designed to attract prospective students to visit, apply, and enroll
Consult with and advise other units regarding communication strategies, ensuring targeted, consistent efforts that link individual department goals with the overall goals of the University
Perform quality assurance/control on correspondence, publications, and reports to ensure all materials are grammatically correct, free of spelling errors, and format, layout, and graphic representations are consistent with style guidelines
Monitor admission inbox, and review and edit Admissions website information as needed
Communicate marketing and communication needs to senior leadership
Other duties as assigned

MINIMUM REQUIREMENTS :
Bachelor's degree in Marketing, Journalism, Communications, English, Public Relations, or related field

Three to five years' experience working with a CRM tool such as Element451, Slate, Salesforce etc.

Experience in writing copy and editing

Experience in development of print materials and direct mail campaigns

Experience in use of e-communications in marketing campaigns, and managing a CRM system

Experience in professional use of social media

Excellent written and verbal communication and presentation skills

Demonstrated organizational skills, including ability to plan, establish priorities and handle multiple tasks and projects

Team player who is highly motivated, a self-starter, and a dedicated professional

Experience in data compilation and analysis

Demonstrated conceptual, innovative and strategic thinking ability to lead the creative process

Excellent communication skills including ability to articulate creative concepts and rationale

Strong organizational, project management and problem-solving skills

Knowledge of all steps required in the creative development process

Experience in the production of effective online and offline promotional materials, digital and interactive design/media, online communications, and the ability to concept with social media

Knowledge of brand identity systems, typography, photography, color and other elements appropriately to create innovative visuals solutions that meet strategic communications requirements

ADDITIONAL/

DESIRED QUALIFICATIONS :
Master's degree in advertising, marketing, journalism, communications, English, public relations or related field

Five to seven years direct communications experience related to marketing

Knowledge of the strategic use of communication and marketing, specifically in higher education

Extensive experience with Customer Relationship Management (CRM) and related systems

Knowledge and experience in market research

Experience in event planning

COVID - 19

Vaccination Information:

All newly hired faculty, staff and student employees are required to vaccinate and to have proof of vaccination(s) upon their first day of employment.

Please familiarize yourself with the University's COVID-19 vaccination requirements and verification policy.

Exemption and Waiver Information:
Medical and religious exemptions from vaccinations will be granted in accordance with federal and local law. Employees must request an exemption by completing the COVID-19 vaccination exemption request form.

More information on Howard University's COVID-19 response and protocol can be found here.
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