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Marketing Manager - Woonsocket, United States - Capleo Global Solutions Pvt Ltd
Description
Job Title- Marketing Manager – Front Store Shopper ExperienceJob location- Woonsocket, RI
Job duration- 4+ months contract on W2
Shift- 8 AM - 5 PM EST
Marketing Manager – Front Store Shopper Experience Strategy (Contractor)
What does the interview process look like?:
Initial recruiter phone screen
30 min screen w/ hiring manager (me)
Final 30-45 min screens with hiring manager, 1 store experience director, 1 manager
1-10% - little travel (may be required to travel onsite for quarterly team meetings) to
1026 Park E Dr, Woonsocket, RI 02895**
Must list location on the resume and list commute time - Must live within a commutable location for the
At *** Health, we're reinventing our front store to be the front door to healthcare.
For millions of Americans, that journey begins with one of our 9,700+ retail stores, and we want to help each of our customers take the next step in their healthcare journey.
To help us achieve this goal, we are looking for innovative marketing, customer experience, and service design leaders who think big and push boundaries to drive results, for the customer, and for the business.
As Marketing Manager – Front Store Shopper Experience, you will play an important role as we create new and exciting experiences within our *** Pharmacy retail locations.
In collaboration with cross functional teams, you will bring front store category/product and value driven strategies to life with a customer first approach.
You will be responsible for developing and executing clear and measurable store experience strategies and activation plans for high visibility merchandising programs, seasonal/event programs, and front store initiatives, primarily focused on our health/wellness, beauty/personal care and general merchandise/consumables categories.
This role is critical in representing the consumer and helping her make confident choices at shelf, through established signing tactics, new form factor development, and more.
Primary Role And ResponsibilitiesLead and implement customer-focused front store shopper experience strategies utilizing the best tactics available inside the store environment while also innovating and creating new tactics to meet objectives
Drive the creative brief and development process, in partnership with Business Partners and Creative designers, to ensure we design and execute experiences that optimize consumer decision making and revenue
Leverage insights from a variety of internal and external data sources, outline key shopper journeys for these experiences, particularly outlining the decision-making points and pain points that our retail experience design needs to consider
Establish and maintain strong cross-functional relationships with key internal stakeholders, such as Insights and Analytics, Customer Experience, Front Store Marketing, Creative, Experience Design, Legal, Finance, and Operations
Help coordinate the printing and shipping of signage, including partnering with Print Procurement, completing print request forms, quote reviews, documentation, and submission for POs, checklist development, inventory management, and signage re-prints
Required Experience
5+ years of marketing experience with a foundation of business, retailer, and consumer understanding; retail marketing or retail agency/strategy experience strongly preferred
Preferred Qualifications
Self-motivated, high-capacity individual who can win in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
Proven track record of working collaboratively with internal and external business partners to deliver business results
Prior experience working with creative agencies– ability to provide strategic direction, feedback, and ensure creative is delivered on strategy
Intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations
Strong familiarity with the in-store retail environment and a deep appreciation of end-to-end consumer shopping experience
Experience working in a highly matrixed organization
Strong PC knowledge including Microsoft Word, Excel, and PowerPoint
Education
Bachelor's degree in Business, Marketing, or related field or equivalent experience required.
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