Performance Marketing Manager - Needham, United States - SharkNinja

SharkNinja

Verified Company

Needham, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Our purpose is to positively impact people's lives every day in every home around the world We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier.

We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

This position is remote

In the role of Performance Marketing Manager you will be at the center of taking SharkNinja's Amazon media approach to the next level.

We are focused on innovating in this space to create a competitive advantage for our business and you will be at the center of this exciting journey.

The Performance Marketing Manager will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit.

You will have a strong understanding of the holistic media landscape to collaboratively plan investments across all paid media channels and work cross-functionally with the marketing team to drive the US business through efficient and effective media execution.

The Performance Marketing Manager should be an expert in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large budgets and complex item catalogs.

You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives.

Additionally, you will support integrating future technologies, such as third-party media platforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages.

The Performance Marketing Manager will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity.

You'll measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives.

Strategy & Planning

Collaborate with the Media Director on the Amazon media planning across campaigns and channels, lead collaboration sessions and weekly progress meetings with crossfunctional and agency partners.
Innovate on campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals.
Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes.
Collaborate with network and platform providers to ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners.
Help fostering a culture of innovation, collaboration, and continuous learning.

Production & Execution

Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through datadriven decisions and media technology.
Pivot and make quick decisions based on inmarket performance and opportunities that arise within lead time to maximize our business impact with all investments.
Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments.
Connectthedots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed.
Effectively communicate media performance to internal stakeholders and leadership team
Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns.
Partner with cross functional teams to ensure strategy remains consistent through execution and comms development.
Project manage initiatives in alignment with media plan and quickly pivot to support ad hoc requests.
Manage significant budgets across campaigns, accurately account for billing in a timely manner.

Analysis and Success Measurement

Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire when there is an issue and using data/insights to capitalize on what is working well.
Collaborate with Category Management, Commercial Analytics, and Ecommerce teams to understand the broader impact of media delivery on sales channels.
Continue to stress test defined KPIs and identify new indicators for commercial success.
Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible.

Desired Skills & Experience