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    Senior Manager, Digital Marketing - Long Beach, United States - Obagi Cosmeceuticals LLC

    Obagi Cosmeceuticals LLC
    Obagi Cosmeceuticals LLC Long Beach, United States

    2 weeks ago

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    Description
    Who We Are:

    Obagi Cosmeceuticals is an industry leading, ~$120M dermo-cosmetic brand that provides transformational skin care products clinically formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles. A 36-year legacy backed by science and innovation to protect and enhance skin tone and texture. Ranked No. 1 and widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, Obagi remains a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.

    What We Need:

    Obagi is seeking an experienced Senior Manager of Digital Marketing to partner director with our Director of Professional & Channel Marketing to brainstorm, create, and launch B2B email campaigns, affiliate, and loyalty programs specific to our Physician dispensed channel.

    What You'll Do:
    • B2B Campaign Planning & Execution:
      • Manage the end-to-end process for email campaigns and trigger flows, including building, scheduling, customer segmentation, and deployment.
      • Fully manage email (Klaviyo) channel through campaign calendar
      • Partner with Sales and Branding teams to ideate, strategize, and plan custom email initiatives, from one-off campaigns to email automation.
      • Utilize data and technology to create a thoughtful customer journey and initiatives that drive product awareness, retention, and repurchase.
      • Provide regular reporting and insights to key stakeholders on performance metrics and ROI.
      • Collaborate with graphic design, global, and brand teams on campaign storytelling to ensure consistent messaging for email campaigns.
      • Create exclusive B2B/B2C digital assets and toolkits for social media and email marketing campaigns.
    • B2B Affiliate Marketing:
      • Manage and oversee B2B affiliate marketing program with cross-functional departments.
      • Develop and grow overall program strategy that aligns with business goals.
      • Monitor, track, and report on program results and develop new ideas based on key findings.
    • B2B & B2C Loyalty Programs:
      • Strategize and develop new B2B loyalty programs for professional accounts.
      • Analyze KPIs and relevant data points to assess program effectiveness and areas of improvement.
    • B2B Website & Ordering Portal:
      • Manage external website/portal for professionals and third-party ordering sites, ensuring high adoption, and a pleasant customer experience.
      • Partner cross functionally with various teams to improve site experience and regularly refresh relevant content
      • Set up promotions and A/B testing on external ordering portal
      • Monitor ordering behavior, analyze trends, and provide recommendations to increase or improve overall sales.
    What You'll Need:
    • A bachelor's degree from an accredited university required; a focus in Marketing, Advertising, Graphic Design, or similar related fields strongly preferred.
    • At least 6-8+ years of demonstrated success in digital marketing and basic to moderate understanding of HTML & CSS.
    • A creative mindset with a keen eye for detail regarding design layouts and copy.
    • Strong qualitative, analytical, and critical thinking skills with demonstrated use of analysis and metrics to drive continuous improvement and decision making.
    • Exceptional organizational and prioritization/time management skills; demonstrated ability to work under pressure to meet deadlines.
    • Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly.
    • Proficiency in Microsoft Office and other technologies.
    • Possess an energetic, positive attitude that encourages a team and supports the growth and professional development of others.
    Physical Requirements:

    These demands document the physical requirements of a specific job. Criteria may include: Lifting, Carrying, Push/Pull, Sitting/Standing (In Place); On Feet, Walking, Bending, Turn/Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out)/Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters. Communicating over the telephone for eight hours.

    Disclaimer:

    The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified. All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.
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