Digital Marketing Manager - Diamond Bar, United States - Vertagear

Description

In this position we expect you to plan, edit, and manage web site content within the global online shops as well as plan and manage e-commerce inventory positions.

You will work on content initiatives to ensure optimal conversion in line with brand directions, customer engagement, and a positive customer experience.

• Establish, monitor and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)
• Develop a website traffic plan and create goals and benchmarks to meet revenue forecast
• Update the company web site, digital assets, and brand product catalogs on a regular basis
• Partner with crossfunctional teams to balance audiencespecific acquisition and retention targets
• Plan and manage product related content aligned with shortterm and longterm sales targets, and sales promotions
• Utilize ecommerce testing and recommendation tools to optimize product presentation for conversion
• Work cross functionally with Operations, finance, logistics, branding and content teams, influencer, digital, creative and sales teams to improve brand perception and maximize ROI and profitability
• Analyze and report on product conversion, sellthrough and turn rates
• Ensure that products on site are current, complete and posted online by scheduled launch dates
• Collaborate with cross functional teams including: sales, merchandising, and design teams to update site content
• Optimize content accordingly to maximize SEO
• Use content management systems to analyze website traffic and users' engagement metrics
• Ensure website and marketing efforts in compliance with GDPR

• You are a data driven individual with experience in testing and optimization, and product ownership in a high performing international ecommerce environment
• You have a superb ability to work with complex sets of data to drive actionable insights.
• You have outstanding communication skills and collaborate with peers and other stakeholders across the business in a professional and effective manner
• You are customercentric in your thinking and will challenge yourself, and your colleagues to deliver the absolute best customer experience
• You communicate positively, and have demonstrated experience in building strong relationships with key internal and external stakeholders, including customers, partners, and suppliers alike
• You're a high performer with at least 5+ years of management experience, with demonstrated success leading in ecommerce, ideally in an international environment
• Several years of Shopify experience managing company web sites
• Highly skilled project leader with strong organizational and timemanagement skills
• Demonstrable evidence of ability to make things happen in a cross functional environment
• Superior Google Analytics Expertise
• Facebook/Instagram (Social) Advertisement experience in creating audiences & paid advertising
• Impressive background in Digital Marketing, Google Display Ads, and SEO
• Expert in Excel, Pivot tables, and data analytics, including the preparation and analysis of ecommerce product performance
• Strong Marketing Automation experience and familiarity with any of the following: Constant Contact, Mailchimp, Refersion.
• Preferred gaming industry experience
• Excellent writing skills and meticulous attention to detail
• Bachelor's degree in related field
• People Manager experience in similar role
• Leadership skills
• Problem solving skills

• Experience with ecommerce testing and recommendation technologies
• Experience within the Esports industries A+ but not required

• Shopify: 3+ years (preferred)
• SEO: 5 years (preferred)

• E-Commerce: 3+ years (preferred)
• Technical Skills: HTML, CSS, XML, Javascript, Python

• No

• Dental insurance
• Health insurance
• Paid time off

• Monday to Friday

• Digital marketing: 3 years (required)
• Social media marketing: 3 years (required)