Digital Marketing Coordinator - Irvine, United States - Vista Outdoor

Vista Outdoor

Verified Company

Irvine, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Description

This position will report to the Sr.

Manager of Digital Marketing and is a hybrid role working 3 days in our Irvine, CA corporate headquarters and 2 days from home.

Responsibilities:

Coordinate timelines, scheduling, and asset requests.
Assist in new product launch initiatives; including but not limited to coordinating new product digital assets and messaging.
Monitor and analyze activities to share top stories and develop next level recommendations for content, campaigns, and events.
Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
Monitoring competitor analysis and sharing insights and recommendations that could provide improved program performance.
Assist pulling relevant campaign data to report on KPIs.
Stay abreast of digital marketing trends and actively share new insights.
Develop, execute, and manage SMS marketing strategy for Bell, Giro, Blackburn.
Create SMS marketing plans, track, and report on progress to plan.
Coordinate timelines, scheduling, and asset requests.
Drive SMS experience through partnership for website updates, new pages, and coordination of promotional activities.
Monitor and analyze activities to share opportunities and develop next level recommendations for SMS content, campaigns, and events.
Responsible for maintaining the SMS subscriber base and agency partner relationship.
Follow brand guidelines to ensure all written and visual content is on brand.
Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
Monitoring competitor analysis and sharing insights and recommendations that could provide improved program performance.
Manage SMS key initiatives tracker and coordination of communications.
QA and optimize SMS campaign experiences.
Assist pulling relevant campaign data to report on KPIs.
Stay abreast of trends and actively share new insights.
Coordinating endtoend digital projects.
Work collaboratively with the marketing team ensuring all written and visual content is on brand; Proofread and edit content to adhere to brand guidelines.
Monitoring competitor analysis and sharing insights and recommendations that could provide improved program performance.

Qualifications:

Or 2+ years' experience as a content coordinator, marketing assistant or similar experience.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Experience delivering digital campaigns for consumer products and services.
Excellent grasp of digital marketing and website KPIs.
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study (marketing, communications, digital, business).
Master of MS Office Suite including Excel and PowerPoint.
Experience with Google Analytics, AdWords, ESP platforms and other paid media tools.
Proven ability in managing multiple tasks effectively and efficiently.
Ability to convey clear, concise information in verbal, written, digital, and other communication formats.
Project management experience associated with Interactive Marketing and/or Web projects.
Quick learner and selfmotivated; takes the initiative to complete important assignments and meet deadlines.
Marketing/Web experience associated with a nationallevel retailer.
Practiced in the basics of fulllifecycle marketing initiative management.
Understanding of retail industry and related retail channels.
Must be available to work occasional offhours.
Must be available during standard business hours.

Pay Range:
$55, $83,000.00

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled