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    Analyst, Analytics Modeling and Product Development - New York, United States - Digitas

    Digitas
    Digitas New York, United States

    1 week ago

    Default job background
    Full time
    Description

    Job Description

    About

    Marketing is the cornerstone of customer engagement and growth, yet a financial investment. Accordingly, brands assess marketing's impact on customers, sales, and brand equity. (m)PHASIZE is a marketing analytics consultancy that guides every marketing investment to count. Our clients bring growth to life – discovering what marketing budget, mix, messaging, and positioning can outperform the competition.

    Alongside 15 years of continual growth, (m)PHASIZE retains a start-up culture and sense of a close-knit community. The culture facilitates our clients to experience the most up-to-date and agile econometric and predictive analytic methods in marketing measurement and optimization. The culture also translates us to deliver a client-by-client tailored solution unique to each client's brand agenda, business KPIs, and data.

    Our clients have experienced 15% or more improvement in marketing returns. The firm is part of Publicis, one of the world's largest communications holding companies, and is positioned to provide its clients with a wide range of marketing analytics. Our clients range from Fortune 100 to fast-growing start-ups across various industry sectors.

    This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

    Who you are

    (m)PHASIZE seeks a future dynamic thought leader in marketing analytics and predictive modeling. The Analyst will work closely with Managers, Directors, and Vice Presidents on all aspects of analytics work, from data collection and processing, hypothesis testing and model development, programming and model construction, and model interpretation.

    What you'll do

  • Gather and analyze data related to consumer behavior, market trends, and marketing campaigns
  • Implement statistical modeling and analytic processes in all stages of client projects
  • Develop and maintain statistical models that estimate and predict marketing effects and business drivers
  • Collaborate as part of a team on model takeaways, statistical diagnosis, and business sanity
  • Standardize and automate analytic processes to gain efficiency in any recursive or iterative workflow
  • Deliver statistical and managerial interpretation of the results to the internal client insights team
  • Accountable for accomplishing own work
  • Ability to prioritize and manage multiple projects
  • Demonstrate intellectual curiosity to critically and creatively solve ongoing business problems
  • Suggest and create new product ideas in marketing analytics

    • Qualifications

    Qualifications

  • Recent graduate or one to two years of analytics experience
  • Proficiency in statistical models like multivariate, linear, nonlinear, Bayesian, and/or time series
  • Proven track record in statistical modeling and computational programming
  • Experience or keen interest in marketing and advertising data
  • Graduate-level coursework or degree in statistics, mathematics, or econometrics
  • A bachelor's degree is required; a Master's in quantitative discipline is a plus
  • Demonstration of creative thinking, problem-solving, and attention to detail
  • Recognition that value comes from a collective effort
  • Proficiency and familiarity with statistical computing, like R, Python, and SAS
  • Proficiency and familiarity with data and spreadsheet tools like MS Excel, Power BI, and SQL
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