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Richardson

    Digital Marketing Manager - Richardson, United States - RealPage

    RealPage
    RealPage Richardson, United States

    4 weeks ago

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    Description


    SUMMARYReporting to the Director of Digital Marketing and supporting a team of savvy and imaginative marketers, your day-to-day responsibilities will include leading digital marketing efforts to drive customer acquisition for our Mixed Use business units.

    Responsibilities include digital strategy ideation and campaign execution, project management, reporting and performance analysis.

    PRIMARY RESPONSIBILITIESBuild and execute paid media campaigns including but not limited to Paid Social (LinkedIn and Facebook), Paid Search, Display, YouTube Ads, business review sites, affiliate marketing, programmatic advertising and 3rd-party publications.

    Monitor, analyze and optimize ad campaign performance to drive resultsDevelop and execute A/B or multivariate tests including but not limited to ad copy and landing pages to improve ad campaign performanceBuild performance projections, with support from the Director to estimate success for marketing campaigns; measure and report on performance to marketing stakeholdersDevelop and maintain dashboards and reports in Google Data Studio, Excel and GA4, and collaborate with the Marketing Operations and Analytics teams for data support.

    Work cross-functionally with Creative, Analytics, Marketing Operations, Web and Sales team to ensure successful campaign executionServe as a liaison between our company and third-party agenciesBasic organic social media management for Mixed Use businessesStay current with digital marketing trends and introduce new insights to improve performanceREQUIRED KNOWLEDGE/SKILLS/ABILITIES3-5 years of experience in digital advertisingHands-on experience in setting up and optimizing PPC/SEM, Display, LinkedIn and Facebook Ads campaignsHigh attention to detail and strong project management skills; ability to manage multiple, competing prioritiesDemonstrated expertise in driving growth through SEM, paid social media, display advertising campaigns and other paid media channelsWorking knowledge of marketing reporting tools and customer relationship management tools (e.g., Google Analytics, Google Data Studio, Salesforce, and Looker)Ability to clearly communicate results, key learning, areas of opportunities for all your programsProficient with Excel (Pivot Tables, VLOOKUP, SUMIFs formulas)High integrity, energy, and a desire to work in a results-oriented, fast growth environmentBachelor's degree in Marketing, Communication or related field or relevant work experiencePREFERRED KNOWLEDGE/SKILLS/ABILITIESIndustry Experience with B2B, SaaS or technology company and/or Real Estate Related Industry (particularly Property Management) is preferred but not requiredExperience using a project management tool such as Hive is a plusGoogle Ads, Microsoft Ads and/or Google Analytics certified#LI-AP4#LI-REMOTE
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