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    Director of Retail Marketing - New York, United States - Milk Makeup

    Milk Makeup
    Milk Makeup New York, United States

    1 week ago

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    Description
    Welcome to the


    MILK MAKEUP FAM:
    At Milk Makeup, we're all about good ingredients + effective formulas. We're cruelty-free, paraben-free, and 100% vegan. Always.

    Born out of Milk, a creative studio in downtown New York City, community and self-expression is at the heart of everything we do.

    We believe beauty isn't about how you create your look, it's what you do in it that matters.

    #LiveYourLook


    Who YOU are:

    • Naturally curious : You're always thinking about how to improve your and your community's future. You value a forward-thinking space that encourages you to move the needle and take risks.
    • Confident but chill:
    You're flexible and ready to get the job done, but you're humble and make moves thoughtfully.

    You go after what you want, but always have your team and the greater good of the brand in mind.


    • Creatively minded:
    You're not afraid of the unknown and enjoy problem solving.

    You're down to disrupt the status quo and believe that an open mind is always a good place to start.


    • Inclusive + mindful of community:
    You embrace differences and help foster a safe working environment for yourself and your peers.


    Champion of self-expression:

    You're genuinely

    you . You live your look and want to grow with people who champion self-expression.


    The Role:


    As the Director of Retail Marketing, you will play a pivotal role in bringing our innovative, inclusive, and expressive brand to life across retail environments in North America.

    Reporting directly to the SVP of Retail you will be instrumental in developing and executing Milk Makeup's North American retail marketing strategy, ensuring it resonates with our diverse consumer base while staying true to our brand DNA.

    This role requires a disruptive understanding of marketing, a curiosity + passion for beauty and the ability to thrive in a fast moving and disruptive organization.


    What YOU'll do:

    Strategic Leadership:


    Develop and amplify a cohesive 360 degree retail marketing strategy that aligns with our global brand vision, ensuring local relevancy and brand integrity across all channels.


    Retail Partnerships :
    Serve as the primary marketing liaison for retail partners, specifically specialty retailers like Sephora. Own the marketing collaboration, from strategy to execution, ensuring Milk Makeup stands out.

    Act as the primary marketing liaison for global retail inquiries, leading monthly retailer marketing calls and spearheading the creation of Market Week decks.


    Data-Driven Decisions:


    Utilize analytics to guide business decisions, evaluating new launch performances and marketing programs to optimize ROI and inform future strategies.

    Collaborate closely with the VPs of Marketing and Digital to develop a comprehensive paid media strategy with our retail partners.

    Own the marketing collateral for these campaigns, ensuring they're impactful and on-brand.

    Innovation and Execution:


    Lead the ideation and execution of disruptive campaigns that drive brand awareness, affinity, and loyalty across all consumer retail touchpoints.

    Direct the strategy for consumer facing mega-events and new market launches, from planning to execution, ensuring Milk Makeup's presence is felt and celebrated.


    Cross-Functional Collaboration:
    Work closely with Product Development, Digital Marketing, PR, Education, and Sales to create synergistic retail marketing initiatives.

    Retail Marketing Mastery:


    Oversee all aspects of retail marketing, from in-store activations to online presence, ensuring seamless omnichannel experiences that delight our customers and drive sales.


    Community and Culture :
    Embody and promote Milk Makeup's culture, inspiring the team with your commitment to our values and vision.


    We'd like YOU to have:
    A passion for the Milk Makeup ethos and a deep understanding of the beauty industry's retail landscape.
    Proven experience in retail marketing, with a knack for strategic planning, execution, and analysis.
    Strong leadership skills, with the ability to inspire and motivate teams across different functions and regions.
    Excellent communication and presentation skills, capable of crafting and delivering compelling marketing narratives.
    A collaborative spirit, adept at building strong relationships with internal teams, retail partners, and external agencies.
    An analytical mind, comfortable with diving deep into data to extract insights and drive decisions.

    Why you'll love being part of MILK MAKEUP:

    We have a strong (and chill) office culture in Soho, and we guarantee a dog-friendly environment, with a well-stocked kitchen of snacks and drinks.


    We invest in you:
    We give you a 6% 401k company match.
    We want you to play with makeup and get familiar with our new launches.
    We provide a generous PTO program, Parental Leave, Wellbeing Reimbursement, and Learning and Development Program.

    #J-18808-Ljbffr
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