- Track actualized and projected campaign spend monthly and partner with internal finance partners on system entry.
- Log campaign performance into internal advertising performance tracking tools.
- Utilize analytics platforms and tools to track and measure KPIs such as conversion rates, click-through rates (CTR), return on ad spend (ROAS), and lifetime value (LTV).
- Identify trends, patterns, and insights in data to inform strategic decision-making and campaign optimization.
- In conjunction with Managers of Search and Display advertising, analyze performance data and prepare weekly brand-level campaign performance reporting.
- Coordinate asset adaptation for Search and Display campaigns across cross-functional teams including marketing and creative develop and gain alignment on integrated marketing campaigns and initiatives.
- Stay updated on industry trends, best practices, and emerging technologies in performance marketing.
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
- 1-2 years of experience in digital marketing, with a focus on performance marketing and analytics.
- Proficiency in digital analytics platforms such as Google Analytics, Adobe Analytics, or similar tools.
- Experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
- Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical stakeholders.
- Detail-oriented with strong organizational and project management skills.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Experience with data visualization tools such as Tableau, Power BI, or Data Studio is a plus.
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Associate Analyst, Retailer Performance Marketing - New York, United States - Estee Lauder Companies
Description
Title: Assoc/Analyst, Retailer Performance Marketing
Reports to: ED, Retailer Performance Marketing
Who We Are:
The Este Lauder Companies is the global leader in prestige beauty - delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
We are the only company focused solely on prestige makeup, skin care, fragrance, and hair care with a diverse portfolio of 25+ brands sold in approximately 150 countries and territories.
Infused throughout our organization is a passion for creativity and imagination - a desire to push the boundaries and invent the unexpected - as we continue the bold work of our founder Este Lauder.
We connect with our customers anytime, anywhere, from any device.
We offer a collaborative work environment and are committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty.
Our Global Online function is home to bold technologists, marketers, and ecommerce innovators who are shaping the future of beauty.
What You'll Do:
The Analyst, Retailer Performance Marketing will play a key role in driving growth and maximizing return on investment (ROI) through data-driven strategies and tactics.
You will be responsible for analyzing campaign performance, identifying optimization opportunities, and implementing strategies to improve key performance indicators (KPIs) across various digital marketing channels.
Qualifications:
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.
In addition, The Este Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.