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    Performance Marketing Associate - New York, United States - Hearst

    Hearst
    Hearst New York, United States

    3 weeks ago

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    Description
    Job Description

    Why Hearst Magazines?

    Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Town & Country. We reach more than 150 million people every month in the United States alone.

    But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

    Your Impact

    Hearst's Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search & social campaigns to drive high-performing traffic across our digital brands. As a part of this team, the Performance Marketing Associate will be responsible for media buying and traffic acquisition across self-serve tools such as Google Ads and Facebook Business Manager. The ideal candidate should be highly organized, extremely detail oriented, possess a passion for analytics, and get excited about learning new skills.

    Responsibilities

    What You'll Do
    • Launch and maintain paid media campaigns including setting them up, selecting creative images, writing and editing ad copy, and managing campaign performance.
    • Run and analyze campaign reporting to determine optimization opportunities for your portfolio of campaigns.
    • Collaborate, share results, and brainstorm with other team members to help shape campaign strategy.
    • Provide feedback to our edit teams on which topics and types of content are resonating with our audiences.
    Qualifications

    Who You Are
    • Have a bachelor's degree
    • Experience in Excel and/or Google Sheets
    • Comfortable working with large data sets and adept at organizing and interpreting data
    • Enjoy working in a fast-paced and collaborative environment
    • Commerce, digital media, search, or social buying experience is a plus, but not required
    The base salary for this role is from $56,000 to $67,000. The actual base pay offered is dependent upon many factors, such as transferable skills, work experience, business needs, and market demands. The base pay range is subject to change and may be modified in the future.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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