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Jersey City

    Director, Performance Marketing - Jersey City, United States - Forbes Advisor

    Forbes Advisor
    Forbes Advisor Jersey City, United States

    3 weeks ago

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    Description
    Company Description

    Forbes Marketplace is an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Marketplace boasts decades of experience across dozens of geographies and teams, including Content, SEO, Insurance, Finance, HR, Marketing, Production, Technology, Digital PR, and Sales.

    The team brings rich industry knowledge to Marketplace's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

    We're dedicated to helping turn aspirations into reality. We do this by providing consumers with the knowledge and research they need to make informed financial decisions they can feel confident in, so they can get back to doing the things they care about most.

    Job Description

    Forbes Marketplace is looking for a dynamic and results-driven person to lead our Native & Paid Social marketing teams. This is a role for those who enjoy team leadership, solving complex marketing challenges, and delivering profit-at-scale across a diverse book of business.

    Proven track record in developing best in class marketing campaigns across both native and paid social platforms, along with strong leadership skills is essential to be successful in this role.

    The successful candidate will be responsible for building out and defining strategy for growing our native and social ad buys, while also building a high performing team of marketers.

    The successful candidate must be comfortable in a 'start-up' environment, have a great attitude to problem solving, be a self-starter and have excellent team management skills.

    RESPONSIBILITIES:
    • Define and execute native & paid social marketing strategy roadmap across all verticals.
    • Build a high performing native and paid social team to deliver on strict revenue and profit targets.
    • Lead the team to deploy and optimize ad campaigns across native and paid social platforms, including Taboola, Outbrain, Yahoo Ads, MSM, Apple News, Facebook, TikTok, YouTube, Quora and other opportunities as they arise.
    • Work with various stakeholders across global offices to align with business goals.
    • Discover and surface additional product/services via competitor research that show signs of being promising business opportunities within the paid social affiliate space.
    • Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals.
    • Design workflows and guides to consistently upskill and improve the native and paid social team.
    • Build excellent working relationships with our affiliate partners.
    • Work with internal teams to help guide tracking, reporting and automation requirements.
    • Work with the Digital Experience team to improve landing page experience and conversion rate via A/B testing.
    • Provide regular reporting and updates on strategy roadmap to the Leadership Team.
    • Conduct performance reviews and work with direct reports on career development.
    REQUIREMENTS:
    • 7+ years of experience of performance marketing on native and paid social platforms, in a data-driven environment.
    • Overall fluency in using ad serving technologies, platforms, and tools.
    • Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions.
    • Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
    • Experience in Affiliate Marketing and/or LeadGen.
    • Ability to build out and lead a high performing team.
    • Forward thinking, always looking to improve existing activity and identify new opportunities.
    • Strong communication, organizational and collaboration skills.
    • Experience with A/B testing, optimization, and constant iteration.
    • Proficient with Excel.
    Qualifications

    Additional Information

    Forbes Marketplace provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    #LI-REMOTE #LI-NM1
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