Marketing Manager, Performance Media - Secaucus, United States - Quest Diagnostics

Quest Diagnostics
Quest Diagnostics
Verified Company
Secaucus, United States

1 week ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Overview:
We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact and a clear dedication to service. It's about providing clarity and hope.

This is a remote opportunity.


Responsibilities:


To be successful in this role, you will:

  • Take a hands-on and proactive role in working with the internal team and our agency partners in launching, optimizing, and measuring consumer campaigns across several media channels including OOH, CTV/OTT, SEM, Paid Social, Programmatic Display, and Affiliates
  • Collaborate with internal teams and our agency partners on integrated campaign planning, media recommendations, and campaign execution
  • Work crossfunctionally with creative teams to plan for and deliver all content, copy, and creative asset needs to support evergreen and promotional campaigns
  • Develop a strong understanding and knowledge of ad tracking and ad operations
  • Partner with analytics and agency teams to develop and modify dashboards that track core KPIs (revenue, CTR, site metrics, etc.) and marketing effectiveness
  • Monitor channel activity, regularly delivering your analysis to the team and making datadriven decisions to ensure key KPIs are achieved
  • Facilitate the processing of Scopes of Work, Insertion Orders, Authorizations to Buy, payments to vendors, and other administrative tasks as required

Qualifications:

Required Work Experience:


  • Previous handson experience building, managing, optimizing, and measuring SEM, paid social, and/or programmatic display programs

Preferred Work Experience:


  • Ecommerce background
  • 35 years of relevant industry experience

Physical and Mental Requirements:

Manage multiple priorities, adjust priorities quickly as circumstances dictate


Knowledge and Skills:


  • Digital Ad Platforms (e.g. Campaign Manager 360, Google Ads, Facebook Ads)
  • Business Intelligence and Analytics Platforms (Tableau, Google Analytics, Mixpanel)Strong knowledge of affiliate and direct response marketing
  • Affiliate Marketing Platforms (e.g. Impact Radius, Partnerize, CJ)
  • Tableau
  • Analytical
  • Performancedriven

Education:


Bachelor's Degree (required)

Benefits Information:

We are proud to offer best-in-class benefits and programs to support employees and their families in living healthy, happy lives.

Our pay and benefit plans have been designed to promote employee health in all respects - physical, financial, and developmental.

Depending on whether it is a part-time or full-time position, some of the benefits offered may include:


  • Medical/Prescription Drugs
  • Dental
  • Vision
  • Flexible Spending Accounts (FSAs)
  • Supplemental Health Plans
  • 401(k) Plan Company match dollarfordollar up to 5%
  • Employee Stock Purchase Plan (ESPP)
  • Supplemental Life Insurance
  • Dependent Life Insurance
  • Short
- and Long-Term Disability buy-up

  • Blueprint for Wellness
  • Emotional Well-Being Resources
  • Educational Assistance
  • Paid time off / Health Time
  • Variable Compensation Plans
  • Sales Incentive Plans
**_

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies._
_Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume._**EEO: Quest Diagnostics is an equal employment opportunity employer.

Our policy is to recruit, hire and promote qualified individuals without regard to race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other status protected by state or local law.

Quest Diagnostics observes minimum age requirements established by federal, state and/or local laws, and will ask an applicant for verification when deemed necessary.

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