Performance Marketing Coordinator - New York, United States - PayPal

PayPal

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

At PayPal (

NASDAQ:
PYPL), we believe that every person has the right to participate fully in the global economy.

Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

Job Description Summary:
As a part of the Churn & Retention team, the Marketing Coordinator will drive and execute impactful programming to re-engage lapsed PayPal users at scale by: - Delivering against program targets for Net New Active users and Churn Saves through always-on incentive programming and continued test & learn experimentation - Supporting and executing backlog (learning agenda) of Growth experiments to re-engage churned users with tailored, impactful programming - Engaging agile team inclusive of dedicated resources across Marketing Operations, Analytics & Creative to launch programming across both owned and paid channels - Working cross-functionally with Brand, Legal, Risk, Product, & other segment marketing teams to bring key initiatives to life

Job Description:

Primary Job Responsibilities

Planning & Strategy

Act as active stakeholder on ideation, strategy and creation of the Churn experimentation roadmap
Collaborate with crossfunctional partners to execute new marketing initiatives designed to meet KPI goals

Partners include:
Local/International Marketing, Marketing Operations, Product, Web, Legal, Analytics, etc

Help drive Backlog prioritization working with growth analytics to size / model highest potential ideas
Ensure optimal customer experience, elevated creative and compelling messaging / value promise

Testing & Execution

Write the Experiment brief and testing plan ensuring reliable tracking / instrumentation across funnel
Develop optimal experiment vetting idea and against endtoend customer experience
Coordinates endtoend implementation inclusive of legal and other reviews, and ensure thorough A/B testing agenda is built into each experiment
Actively monitor and seek learning immediately post launch to improve results inflight

Learnings & Analytics

Quantify business impact of marketing campaigns and share results with stakeholders on a regular cadence
Ensure that comprehensive analytics tracking, testing, and continuous improvement are incorporated throughout every project
Manage and report on ongoing budget spend for agency costs and incentive payouts
Drive rigorous learning and insights post launch. Audit every aspect of the experiment funnel, audience, messaging, etc. Seek to innovate and scale what has been proven as fast as possible to achieve maximum impact

Growth / Agile Discipline

Embody agile ways of working from planning through execution and learnings ceremonies and artifacts
Work closely with agile squad members to execute global marketing projects/campaigns

Experience and Skills (the what)

2+ years of experience as datadriven performance marketer operating across direct response paid and owned channels at scale
Entrepreneurial &

Results Focused:
bring a 'hustler' style mentality and be highly results oriented

Demonstrated success with improving the performance of owned marketing channels
Experience leveraging marketing analytics tracking (Google Analytics, Tableau)
Inquisitive marketer and thinker with highlevel of curiosity and drive to test new ideas and future sources of growth
Experience with A/B testing and supporting measurement and attribution techniques

Qualities and Behaviours (the how)

Appreciates the qualitative and quantitative aspects of Performance Marketing
Collaborative
Has worked in dynamic and cross functional environment
Innate curiosity and thirst to learn
Entrepreneurial and creative spirit

The type of marketer that flourishes at PayPal

Middlebrained Marketer who can flex across the funnel while driving connectivity of marketing with the business
Results Focus is a business builder who ties all work back to overall commercial impact
Strong Collaborator who partners with stakeholders for winwin
Change Agent we are rapidly evolving as a business and need someone who can be at the helm to lead change
Thought Leader uncovers consumer insights to create new marketing opportunities
Nurturer of Talent to bring out the best in individuals and teams
Deals with Ambiguity to take the unknown into action
Challenges the Status Quo and believes things can always be improved
A believer in the "Greater Good" one who always puts others' needs above their own
Lives and believes in the company values

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The U.S. national annual pay range for this role is $52800 to $136510

Our Benefits:
At PayPal,